15 Essential Social Updates to Know from May 2015

The platforms are easy to use and some of them even have paid advertising options for businesses that want to reach new audiences. However, just because your business needs to be on these platforms doesn’t mean that it has to be on every other social media site.

15 Essential Social Updates to Know from May 2015

• Google+ Gets a Content Discovery Update – They unveiled a new feature called Google+ Collections to make it easier for Google+ users to discover content on its social network.
• Bringing a Social Experience to Cloud Storage – FileChat unveiled a social cloud platform that enables users to chat, like and vote on files.
• Simply Measured Offers New LinkedIn Reporting – The social analytics provider unveiled the LinkedIn Company Analysis report to provide marketers with deeper insights for the social network.
• Flickr Makes It Easier to Store and Search Through Memories – Yahoo announced updates to its Flickr platform. This includes the ability to allow users to search for images of specific items, holiday, date or location.
• Communication and Social Apps Dominate the Mobile Landscape – App Annie released it Q1 2015 report on app usage, which revealed that communication and social are the top app categories.
• Facebook Unveils “Instant Articles” – They are looking to speed up the mobile experience with a new feature for information publishers called Instant Articles.
• White Label Email and Social Media Marketing – StreamSend is offering a white label version of its email marketing and social media platform to agencies and resellers.
• Nimble Prospecting for Social CRM – Social CRM Nimble has updated its Smart Contacts apps, which provides users with more contextual insights about their prospects and the ability to take critical actions to nurture relationships.
• Twitter Rolls Out New Search Results – They unveiled a new search results page on the Web, which features a cleaner interface that makes it easier for users to discover content.
• Love for Facebook is One-Sided (Ish) – A new study by Manta indicates that 59 percent of business owners don’t see a return on investment (ROI) from their social media efforts.
• Pinterest Makes Major Ad Updates – It is stepping its ad game up with some major ad announcements, including new “Cinematic Pins.”
• Mobile Search Gets More Social – Google announced that it is now displaying Tweets for searches conducted on mobile devices.
• Socialbakers is Cooking Now with Instagram Support – introduces several new features for its social media marketing clients, including support for popular image-based social network Instagram.
• Hootsuite’s Content Library Eases Social Management – Content Library to help organizations extend their social reach with centralized, pre-approved content.
• Ensure Social Compliance with Universal Supervision – Launched a new solution designed to make it easier and faster for financial services companies to enforce compliance policies.

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