Have you ever had a great idea but just couldn’t find a way to get your boss to see your point of view and sign off on your idea? Chances are you have found yourself in that situation a time or two, and if not, just bring up SEO and your odds of getting shot down will go way up. While ‘Net professionals have long understood and embraced SEO, there…
If 2015 was the year of anything, it was minimal Web design. Fueled by smartphone usage, more companies took advantage of the previous year’s trend toward larger images, less text and collapsed navigation, which more easily adapts to different screen sizes. Building on 2014, however, some creative brands added subtle animation rather than static images, while keeping everything else on the page (copy, calls to action, etc.) minimal. Below you’ll…
Search Engine Optimization (or SEO for short) can seem a bewildering subject reserved for specialists and experts in the field. Indeed, sales teams of some agencies out there would prefer to keep it that way: having you believe that only they can help you attain good rankings in search engines justifies their bonuses and keeps them in a job.
Rolling over to a new year is a trigger point for “this or that is dead” articles; you would think that Google only makes update at the end of the year the way articles start popping up. That being said, here are five link building tactics that will still work in 2016 unless Google does decide to actually make a year-end change, in which case, we will cover it here.
In SEO Fundamentals of search engine optimization, few things have remained as consistently important as that of page-naming conventions and URL structures. In SEO fundamentals not only does the inclusion of keyword and keyword phrases provide information to the user about what they will find upon visiting, but they (apparently) carry a significant amount of weight in the virtual eyes of search engines as well – or so we’ve been told.…
E-commerce SEO comes with a unique set of challenges. Regularly changing product inventories, dynamic pages and duplicate content are just a few of the common headaches associated with large e-commerce stores. Today we are going to look at some tips for keeping your e-commerce store in optimal SEO shape as well as covering a few quick wins that may give you a boost this holiday season.
