E-commerce SEO comes with a unique set of challenges. Regularly changing product inventories, dynamic pages and duplicate content are just a few of the common headaches associated with large e-commerce stores. Today we are going to look at some tips for keeping your e-commerce store in optimal SEO shape as well as covering a few quick wins that may give you a boost this holiday season.
Rivals Yahoo (YHOO) and Google (GOOG) have come together under a deal revealed in October. The two battle in the search business, and according to the comScore’s rankings of desktop search for October, Google had a 63.9% market share, followed by Microsoft (MSFT) at 20.7% and Yahoo at 12.6%. Yahoo will now work with Google in addition to its existing partnership with Microsoft’s Bing. Let’s explore the details.
1. Neglecting mobile devices Mobile searched surpassed desktop search in 2015. As such, Google will actually penalize you for not having a mobile version of your website. That means you’re missing out on the search engine traffic that you could get from the people who complete a quick Google search while on the move. This affects everything from restaurant recommendations to where to find the best price on new bar…
To the uninitiated, SEO can seem daunting. Getting started is relatively easy, but in order to be successful in an especially competitive environment, you need to dedicate yourself to the strategy. You’ll have to acquire new skills, consult the community with problems you can’t solve on your own, and continually scale up the diversity and intensity of your strategies.
