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Is Negative SEO Real & What Is It?

Posted by: Omaha SEO Company , June 11, 2018
Posted in SEO | | 743 Views

Is Negative SEO Real & What Is It?

There’s been a lot of buzz about negative SEO recently. Many people wonder if it’s real or a myth, and if it’s real, they wonder if it’s something that they should be worried about.

While the use of black hat SEO tactics to promote one’s own site has definitely decreased, people are attacking other websites with negative SEO. In short: negative search engine optimization does exist and it can do serious damage to a site.

Is Negative SEO Real & What Is It?

Negative search engine optimization happens when an individual tries to lower the ranking of someone else’s site in a search engine. There are several techniques that can be used, with some being minimal and occurring over a period of time, and others can happen immediately and seriously impact a site’s ranking.

Here’s a look at 3 common negative SEO tactics that you should be on the lookout for.

Spammy Links

One of the most frequently used negative SEO strategies is spammy links. With this strategy, link farms (sites that are interconnected) are used to create spammy, poor quality links that direct to a website.

With this type of negative SEO, a spammer creates several poor quality SEO backlinks by composing content that contains matching anchor text on several low quality sites. To a search engine, it appears that the site that’s under attack is doing a bad job of creating a link building campaign. Those who use this tactic purposely create links that seem unnatural and don’t abide by Google’s policies for the sole purpose of getting a site hit by penalties so that its ranking will drop.

Aggressive Crawling

This type of negative SEO involves the owner of another site aggressively crawling the site of a competitor in order to develop heavy server load. The goal is to prevent a search engine from crawling a site, which would result in a lower ranking for that site.

Copying Content

Copying content and displaying it on other sites is another negative SEO tactic that can lower a site’s ranking. When search engines discover duplicate content on several sites, typically only one version of that content is selected for ranking purposes.

Usually, search engines are smart enough to notice the original content; that is, unless they discover the version that was stolen first. If spammers copy new content right away and repost it to other sites, Google and other search engines may be fooled and the ranking of site that’s under attack could be impacted.

The Solution: Link Monitoring and Disavow Files

Like any disease, it’s best to catch a negative backlink campaign before it spreads and wreaks havoc on your website. Without proper monitoring, it might take weeks before you realize the drop in traffic and rankings. The longer these spammers have to build their campaigns, the more damage they can do to your pages.

Omaha SEO Company

We are premier internet marketing company providing Omaha SEO services as well as a wealth of additional services to clients both locally and across the US. Our goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients.

Our SEO agency is here to ensure your website is optimized to rank high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

Omaha SEO Company
5.0
Based on 41 reviews
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Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!
We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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