How SEO, PPC and Facebook Work Together To Increase Conversions

Posted by: Omaha SEO Company , July 3, 2018

Posted in Google SEO, Organic SEO, Pay Per Click Marketing Advantages, SEO: Google vs Bing vs Yahoo, Social Media |

When it comes to internet marketing, and especially getting conversions, you have to use a variety of techniques that work together to get you the edge that you need. Three of those techniques that often are used together include search engine optimization, or SEO, pay-per-click (PPC), and Facebook advertising. Let’s look at each of these individually.

How SEO, PPC and Facebook Work Together To Increase Conversions

PPC

Pay-per-click advertising is used in search engine results pages and on other websites that might attract the kind of traffic you want. You pay each time someone clicks on one of your ads. These can be expensive in certain niches, but normally you would pay less than a dollar for each click. It is your job to convince the person that clicked on the link to buy after they arrive at your site.

SEO

Local or National search engine optimization is probably the most important strategy when it comes to conversions. Search engine optimization not only gets your website ranked high for certain keywords, it also shapes your traffic so that you get customers that have the ability to buy and the desire before they even arrive. Search engine optimization includes both on-site and off-site tactics, and if you are able to focus your efforts and get listed at the top of organic search results for the keywords you want, then you do not have to do PPC.

Facebook Ads

Social media advertising is a useful tool to get people from Facebook over to your site where they can be converted into a paying customer. Facebook advertising works hand-in-hand with search engine optimization and PPC. Of course, most people do not go on social media to buy stuff, so in that regard, it is a little harder to get conversions from Facebook then it is through pay-per-click advertising on search results pages.

When done correctly, SEO, PPC and Facebook Marketing can get you on the front page of the search engines for targeted terms. However, each has its respective benefits and costs.

Omaha SEO Company

We are premier internet marketing company providing Omaha SEO services as well as a wealth of additional services to clients both locally and across the US. Our goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients.

Our SEO agency is here to ensure your website is optimized to rank high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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