How Much Should You Spend On SEO?
If you are starting an online business, you may be wondering how much should you spend on SEO. With so many brands and publishers creating content, and websites competing for attention, it’s imperative to make sure your business appears close to the top of relevant searches. Nearly every business knows it’s not if they are going to spend on SEO, it’s how much?
Why Does it Pay to Have an Internet Marketing Strategy?
An Internet marketing strategy is crucial to success online. You can’t simply create a page and expect it to make you money. But with the right kind of marketing, a page will be profitable. An online marketing strategy that focuses on driving traffic and increasing conversions will literally pay for itself.
Just as you might have a budget for offline marketing, you should have an online marketing budget, too. It doesn’t have to be large, and you can always grow it over time. This budget should be spent on tactics that include online marketing spend like PPC ads – which often have very high return on investment – as well as email marketing, social media, and link building. All of these elements will combine to draw new visitors to your e-commerce store or website.
How Much Should You Spend On SEO?
According to online sources, the average search engine optimization manager working full time would run around $65k a year, varying based on experience. If you want to ensure you’re bringing on someone with 5-8 years experience, you’re looking at $75k plus, and if you’re looking at someone at the director level, with around 10 years of experience, that could be upwards of $100k —and where the cost of living is higher, expect to pay more. Don’t forget to include the costs of added benefits and potential for bonuses for these employees as well.
It’s important to note that hiring a single employee will likely not be enough to build a robust, long-term SEO program. This usually requires a team of two to three individuals, who typically have differing skill sets. Thus the cost of recruiting a quality in-house team can easily run from $200,000 per year to more than $300,000 per year for a more expert team.
More often you’ll look for an agency to outsource SEO. Local SEO agency contracts can range from $2,00-5,000/monthly over a twelve month period. On a national level, SEO contracts range from $4,000 – $7,500/monthly over a twelve month period.
Keep in mind, one of the biggest variables in your SEO success isn’t related to how much you spend, but rather, how you spend the money. A $1,000 budget that’s wasted on low-quality content and obsolete strategies is worthless, but $1,000 spent on a single piece of valuable, quality content, can give your business the boost it needs. So regardless of who you are spending it with, make sure your SEO budget is spent with people who know what they’re doing and are committed to giving you the best possible ROI.
Things You Should Be Suspicious of
Any discussion of SEO agencies and pricing isn’t complete without a few warnings.
- Instant results. True, some SEO tactics can get “instant results” by gaming the system. Be warned that these can hurt you in the long run. Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.
- Shady link building services. Link building is a crucial part of SEO. You can’t have a highly-ranked site without inbound links. But there’s a dark side of link building. Link trust is gaining importance to appear high in the rankings. Before you enter into an arrangement with an SEO agency for link building services, ensure that their link building services are ethical, white label services. You may even wish to ask them where they may be able to gain links for a business in your industry.
- Really Low Costs. When it comes to SEO, you aren’t shopping for the lowest price; you’re seeking the best level of service. Be wary of rock bottom prices or “unbelievable deals.”
Omaha SEO Company
In 2018, you really can’t afford to discount the power of voice search. The market is set to be worth $601 million by 2019; and if you don’t start to optimize your website now, you’ll be missing out on a lot of traffic in the long term.
Your search for the best SEO company in Omaha ends here. Having succeeded where the competition didn’t, we hope you agree our SEO services prove to be the more effective. When it comes to getting websites ranked at the top of search engine results, Omaha SEO Company gets it right! Our SEO agency is here to ensure your website is optimized to rank high on Google, and Bing, but our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
- Website Magazine
- Pay Scale
- Search Engine Watch