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SEO Structured Data

Posted by: Omaha SEO Company , August 26, 2019
Posted in Google Ranking, Google SEO, Organic SEO | | 804 Views

SEO structured data Omaha SEO Experts & Services

SEO is one of the most important things for websites, search engines and how the two find one another. The right keywords can be the difference between overnight popularity or relative obscurity for a site or brand.

What a lot of people don’t often imagine is the fact that SEO is just bare-bones data – data goes in, and data goes out. This means that it can be analyzed, predicted and enhanced. What’s called SEO Structured Data can also help us to better understand how SEO works.

Just How Important Is SEO Structured Data?

SEO Keywords

SEO keywords define what people type into a search engine and what they’ll find on the other end. These keywords fall under short-tail keywords and long-tail ones. For example, searching “Omaha barber” versus “where can I find a barber in Omaha” or “Jack Nicholson actor wife” versus “who is actor Jack Nicholson’s wife” illustrates the point.

Garbled Strings of SEO Structured Data

First, search engines don’t see or read things the same way people do. A search engine might see the words “Jack Nicholson’s wife” and have no idea what the heck the word “wife” means or refers to. So how is it going to find anything related to the term? Garbled strings of data means the search engine can’t distinguish between someone searching for Jack Nicholson’s wife or a picnic table on Amazon. So how do search engines pull it off?

Many people might remember Ask Jeeves as one of the first search engines that started using SEO structured data to make sense of search terms typed in as longer questions, which sounds pretty regular now but was still a new thing at the time.

Structure = Context

Adding SEO structured data can be defined as adding context to search engine terms. At the very least, context that a search engine can use to understand the term better. Structured data is something the end-user might never see, but at the back-end of a website it gives the search engine something to work with to tell the difference between people who are searching for Jack Nicholson’s wife, pictures of his face or a different “Jack Nicholson” that isn’t famous and they went to school with.

Examples of SEO Structured Data

Structured data is also part of how search engines can offer suggested and related search content. Results usually look a little like the below:

  • Because you searched for [name of TV Show]
  • Related Searches for [Actor Name]
  • Other Actors in [TV Show]
  • Looking For [Corrected Search Term] Instead?

All of these examples are made possible by the use of structured data that gives the search engine bot a better idea of what they’re looking at. Structured data is what helps to make search engines smarter, and it helps the end-user to search better.

Incorporating Omaha SEO Structured Data

Structured data incorporated into your website most often exists in the back-end source code, and it’s something that the end-user will never see, but any tech expert will tell you that whether or not the user sees this code has no impact on how important it can be for a business or brand.

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Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients with our products and services.

Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

Omaha SEO Company
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Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!
We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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