Is Pay-Per-Click Worth It?

You may be asking yourself if a pay-per-click ad campaign is worth it and can bring you the return on investment you’re after if you want to generate leads, drive traffic, and boost sales. We won’t leave you hanging until the end — the answer is generally “yes.” Most businesses that launch PPC ad campaigns

Tips To Increase E-Commerce Conversions

Do you work with an e-commerce website? Hopefully you’ve already tried some conversion rate optimization ideas to help increase your e-commerce conversions, like A/B testing your call-to-action buttons or adding security seals in your checkout. Conversion rate for e-commerce stores is often very low. They typically range from 1 to 5%. Though it’s positive for a

SEO vs. PPC: Which Works Best?

SEO vs. PPC: Which Works Best? You’re looking to boost traffic to your website. But you’re not quite sure whether to use SEO vs. PPC. Search engine optimization and pay per click advertising both drive search traffic. These highly effective search engine marketing tools are essential to the success of your digital marketing campaign. Let’s examine

Google Trusted Stores: Introducing new features and simpler implementation

Hello, We recently introduced a set of improvements to the free Google Trusted Stores program that make it easier to apply and offer more benefits to boost shoppers’ confidence across the web.