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Tips To Increase E-Commerce Conversions

Posted by: Omaha SEO Company , August 17, 2017
Posted in Pay Per Click Marketing Advantages, SEO | | 548 Views

E-commerce Conversions Omaha

Do you work with an e-commerce website? Hopefully you’ve already tried some conversion rate optimization ideas to help increase your e-commerce conversions, like A/B testing your call-to-action buttons or adding security seals in your checkout. Conversion rate for e-commerce stores is often very low. They typically range from 1 to 5%. 

Though it’s positive for a business to be converting even 1% of visitors, it’s best to always aim for higher rates and more sales. If you’re hoping to increase the amount of visitors you convert, start with the following steps to make it happen.

A Few Tips To Increase E-Commerce Conversions

Minimal Distractions

People’s eyes cannot help but be drawn toward certain things. When people scan pages, they notice faces before other elements, irregular shapes before regular shapes, larger items before smaller items and high contrast elements before low contrast elements.  Think about what this means for sites that use backgrounds.

Product Page Description Bullet Points

Your product page descriptions need to quickly engage and compel your visitors to increase e-commerce conversions. Good copywriting is essential for this, but you need to take this a step further. Try making key features and benefits highly noticeable and scannable similar to Amazon. Don’t just put your description at the bottom of your page hoping your customers will scroll down to read it – they may often not scroll down that far.

Free or Reduced Shipping

When customers see a price tag on a product, they might be excited about how little it’s going to cost them. But once they get to checkout and see how much the shipping is, they may be dissuaded from making a purchase. By providing free or reduced shipping for certain shopping carts, you’re going to see an increase in e-commerce conversions.

Coupon Codes Box

E-commerce stores will often provide a box where customers can enter promo codes. When it’s there, many customers abandon their carts to go and look for codes on Google. Sometimes, they find codes that don’t work, and then they just leave the site. Or, in a worse scenario, they end up locating a better deal on a competitor’s website.

This is an easily fixed e-commerce conversion killer that many businesses are making. If you clearly show a discount/coupon code box in your checkout, you need to realize that visitors will often leave your website to try and find the codes – and often will be frustrated and won’t return if they can’t find any.

To make sure you don’t suffer from this, if you actually offer coupon codes then you need to clearly mention how to get them – a great time to mention you can get them when signing up for your newsletter.

Abandoned Cart

To solve their abandoned shopping cart issues, send shopping cart recovery emails to customers within 30 minutes of the carts of being abandoned. By implementing this strategy, they were able to recover 7.9% of sales that would have been lost.

Remarketing

Just because a potential customer left your site, that doesn’t mean they were lost. Implement a remarketing campaign in your PPC. Set audience goals that shows your display ad to them for the next 24 hours, one week, and on month. Analyze and see which is increasing your c-commerce conversions and either delete the other two, or increase the bid percentage on the one that’s working.

Omaha SEO Company

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Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

Omaha SEO Company
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Jared Mertz
Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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