Tips To Increase E-Commerce Conversions
Do you work with an e-commerce website? Hopefully you’ve already tried some conversion rate optimization ideas to help increase your e-commerce conversions, like A/B testing your call-to-action buttons or adding security seals in your checkout. Conversion rate for e-commerce stores is often very low. They typically range from 1 to 5%.
Though it’s positive for a business to be converting even 1% of visitors, it’s best to always aim for higher rates and more sales. If you’re hoping to increase the amount of visitors you convert, start with the following steps to make it happen.
A Few Tips To Increase E-Commerce Conversions
Minimal Distractions
People’s eyes cannot help but be drawn toward certain things. When people scan pages, they notice faces before other elements, irregular shapes before regular shapes, larger items before smaller items and high contrast elements before low contrast elements. Think about what this means for sites that use backgrounds.
Product Page Description Bullet Points
Your product page descriptions need to quickly engage and compel your visitors to increase e-commerce conversions. Good copywriting is essential for this, but you need to take this a step further. Try making key features and benefits highly noticeable and scannable similar to Amazon. Don’t just put your description at the bottom of your page hoping your customers will scroll down to read it – they may often not scroll down that far.
Free or Reduced Shipping
When customers see a price tag on a product, they might be excited about how little it’s going to cost them. But once they get to checkout and see how much the shipping is, they may be dissuaded from making a purchase. By providing free or reduced shipping for certain shopping carts, you’re going to see an increase in e-commerce conversions.
Coupon Codes Box
E-commerce stores will often provide a box where customers can enter promo codes. When it’s there, many customers abandon their carts to go and look for codes on Google. Sometimes, they find codes that don’t work, and then they just leave the site. Or, in a worse scenario, they end up locating a better deal on a competitor’s website.
This is an easily fixed e-commerce conversion killer that many businesses are making. If you clearly show a discount/coupon code box in your checkout, you need to realize that visitors will often leave your website to try and find the codes – and often will be frustrated and won’t return if they can’t find any.
To make sure you don’t suffer from this, if you actually offer coupon codes then you need to clearly mention how to get them – a great time to mention you can get them when signing up for your newsletter.
Abandoned Cart
To solve their abandoned shopping cart issues, send shopping cart recovery emails to customers within 30 minutes of the carts of being abandoned. By implementing this strategy, they were able to recover 7.9% of sales that would have been lost.
Remarketing
Just because a potential customer left your site, that doesn’t mean they were lost. Implement a remarketing campaign in your PPC. Set audience goals that shows your display ad to them for the next 24 hours, one week, and on month. Analyze and see which is increasing your c-commerce conversions and either delete the other two, or increase the bid percentage on the one that’s working.
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