What is Google’s Search Generative Experience?

A 2023 survey of 2,205 Americans shows that search, smart assistants, and shopping recommendations offer the most interesting AI products. More than 25% of internet users trust AI search results, ads, and brand recommendations. Users also believe that search results are unbiased, factual, and trustworthy. 40% of millennial Americans are willing to shift to an AI-powered search system, like Google Search Generative Experience, over conventional search tools. But what is…

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Should I Add Live Chat to My Website?

Are you looking for strategies to improve your website UX? Live chat features on websites are a great way to improve customer service and enhance user experience. Chat widgets can increase customer engagement, boost conversions, and bolster reputation. Let’s discuss the value of adding live chat to your website.

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How Do I Know if a QR Code Is Safe?

The QR (Quick Response) code was invented in 1994, and first used by Masahiro Hara as an easier way to track vehicles on a manufacturing production line. Since their introduction, QR codes have become commonplace and are used as an easy way to access restaurant menus, parking meters, and more. But how do you know the QR code you are scanning is safe? Here’s a quick guide that walks you…

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How Will Generative AI Change Search?

Since the integration of generative AI, there has been a massive change in search engines. This revolutionary technology has dramatically changed the way people access, utilize, and understand the information search engines provide. Artificial Intelligence (AI), and Generative Pre-trained Transformer (GPT) models, in particular – have advanced the ability to search for and acquire information via the World Wide Web to extraordinary heights. But, exactly how will generative AI change…

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What Does De-influencing Mean for Your Brand?

In the ever-evolving landscape of social media marketing, the role of influencers and content creators has become increasingly significant. Social media users now turn to their favorite creators for honest reviews and recommendations, especially when it comes to specific products and services. This shift in consumer behavior highlights the importance of understanding the concept of de-influencing and its implications for your brand.

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Digital Marketing Strategies For A Successful Holiday Season

Another holiday season is upon us. It’s the most magical time of the year – not only for consumers but for businesses, too. The holiday season is a crucial time for businesses to boost sales and connect with their customers. A well-planned holiday marketing strategy can make all the difference during this festive season. Black Friday kicks off the holiday shopping season, and it’s essential to capitalize on the heightened…

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