Empowering Employees on Social Media

Social media can be an extremely powerful tool for your business when it’s used correctly. In modern times social media can be compared to the overall public voice of your business. What is your voice saying about your business at the moment? Is it staggered and quiet, or is your social media presence as active as you need it to be already?

Comments Off on Empowering Employees on Social Media

Good and Bad SEO Risks

Does your company use an SEO strategy for your online marketing? Optimizing your site for search is an excellent way of improving the visibility of your business online. Given this fact, it’s surprising that more companies don’t believe in the power of SEO.

Comments Off on Good and Bad SEO Risks

Tips for Approaching Your Boss with an SEO Strategy

Optimizing your company’s website for search will boost traffic to your site and improve conversion rates. While you may understand the critical nature of employing a SEO strategy in your company, the chances are that your boss doesn’t get it. Some CEO’s and top executives don’t understand SEO and don’t have a clue of the impact it could have on the company’s revenue.

Comments Off on Tips for Approaching Your Boss with an SEO Strategy

How SEO, PPC and Facebook Work Together To Increase Conversions

When it comes to internet marketing, and especially getting conversions, you have to use a variety of techniques that work together to get you the edge that you need. Three of those techniques that often are used together include search engine optimization, or SEO,  pay-per-click (PPC), and Facebook advertising. Let’s look at each of these individually.

Comments Off on How SEO, PPC and Facebook Work Together To Increase Conversions

Is Negative SEO Real & What Is It?

There’s been a lot of buzz about negative SEO recently. Many people wonder if it’s real or a myth, and if it’s real, they wonder if it’s something that they should be worried about. While the use of black hat SEO tactics to promote one’s own site has definitely decreased, people are attacking other websites with negative SEO. In short: negative search engine optimization does exist and it can do…

Read More…

Comments Off on Is Negative SEO Real & What Is It?

How Much Should You Spend On SEO?

If you are starting an online business, you may be wondering how much should you spend on SEO. With so many brands and publishers creating content, and websites competing for attention, it’s imperative to make sure your business appears close to the top of relevant searches. Nearly every business knows it’s not if they are going to spend on SEO, it’s how much?

Comments Off on How Much Should You Spend On SEO?