You have a set up google business account. Now it is time to start understanding how effective your business is on the search engine. Google Analytics provides marketers and entrepreneurs with reports that help determine the success rate of marketing efforts in the online space. Analytics will also be able to tell you areas that you need to focus on. Google is the world’s most popular search engine, and it…
Search Engine Optimization (SEO) is an important task in the marketing strategy for all brands. Not only does SEO increase traffic to a website or business page, but it also does this organically. Boosting organic traffic makes SEO a great and cost-effective way for marketers to reach a wider audience. While SEO is a useful tool for marketers, they should also keep their SEO up to date with consumer trends…
The digital marketing industry is growing at an astounding rate. Today, most businesses are choosing to focus their marketing strategies on the online world to create awareness and grow their brands. The data that is obtained and stored online for accessibility to marketers has exceptional value. In fact, data is key for any business to reach wider target markets and to explore untapped markets. This data has become vitally important…
Are you looking for an effective way to enhance the visibility of your brand online? There are lots of techniques that you can use to increase the page ranking of your website, boost the number of visitors to your site, and ultimately improve engagement and conversions. Diversifying your content with transcripts for your podcasts is little-known, yet one of the most highly effective techniques that you can use to enhance…
