Does your company use an SEO strategy for your online marketing? Optimizing your site for search is an excellent way of improving the visibility of your business online. Given this fact, it’s surprising that more companies don’t believe in the power of SEO.
Optimizing your company’s website for search will boost traffic to your site and improve conversion rates. While you may understand the critical nature of employing a SEO strategy in your company, the chances are that your boss doesn’t get it. Some CEO’s and top executives don’t understand SEO and don’t have a clue of the impact it could have on the company’s revenue.
There’s been a lot of buzz about negative SEO recently. Many people wonder if it’s real or a myth, and if it’s real, they wonder if it’s something that they should be worried about. While the use of black hat SEO tactics to promote one’s own site has definitely decreased, people are attacking other websites with negative SEO. In short: negative search engine optimization does exist and it can do…
If you are starting an online business, you may be wondering how much should you spend on SEO. With so many brands and publishers creating content, and websites competing for attention, it’s imperative to make sure your business appears close to the top of relevant searches. Nearly every business knows it’s not if they are going to spend on SEO, it’s how much?
