What Should I Be Looking at in Google Analytics?

You have a set up google business account. Now it is time to start understanding how effective your business is on the search engine. Google Analytics provides marketers and entrepreneurs with reports that help determine the success rate of marketing efforts in the online space. Analytics will also be able to tell you areas that you need to focus on. Google is the world’s most popular search engine, and it…

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SEO and Consumer Trends

Search Engine Optimization (SEO) is an important task in the marketing strategy for all brands. Not only does SEO increase traffic to a website or business page, but it also does this organically. Boosting organic traffic makes SEO a great and cost-effective way for marketers to reach a wider audience. While SEO is a useful tool for marketers, they should also keep their SEO up to date with consumer trends…

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What Is Short-Form Video Marketing?

Videos and advertisements are becoming shorter and shorter as marketers are trying to fit their content into a quicker time frame. The goal of this content strategy is to help consumers receive the message by watching videos without boring them. Social media platforms such as TikTok, Instagram Reels, and YouTube Shorts all promote the use of short-form video content. Brands have taken notice of the interest in short-form video platforms…

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Cyber Security in Digital Marketing

The digital marketing industry is growing at an astounding rate. Today, most businesses are choosing to focus their marketing strategies on the online world to create awareness and grow their brands. The data that is obtained and stored online for accessibility to marketers has exceptional value. In fact, data is key for any business to reach wider target markets and to explore untapped markets. This data has become vitally important…

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How Do Podcasts Help with SEO Marketing

Are you looking for an effective way to enhance the visibility of your brand online? There are lots of techniques that you can use to increase the page ranking of your website, boost the number of visitors to your site, and ultimately improve engagement and conversions. Diversifying your content with transcripts for your podcasts is little-known, yet one of the most highly effective techniques that you can use to enhance…

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How to Create a Content Calendar

Marketing people, editors, and writers regularly have several projects and tasks to complete. Meanwhile, there is new stuff coming in all the time. Most content marketing and social media management jobs have deadlines. It can be overwhelming even for the most tried and tested professionals. However, a content calendar can be part of the solution. Content calendars are effective at streamlining strategies by highlighting project milestones as well as tracking…

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