How to Conduct a Comprehensive SEO Audit

Posted by: Omaha SEO Company , May 31, 2024

Posted in SEO | | 134 Views

"How

Have you completed an SEO audit on your website? You must optimize your site for your business to excel. Failing to adopt this strategy will leave your site floundering in obscurity, far from the first page of search results. If your web pages and site aren’t showing on the first page of search results, you’re leaving money on the table. Follow this step-by-step strategy to conduct a comprehensive SEO audit to make your online business shine under the spotlight of SEO success.

How to Conduct a Comprehensive SEO Audit

Step #1: Crawl Your Site

Before you leave it to the search bots to crawl your site, take the matter into your own hands and do a site audit yourself.

Tools like Screaming Frog can find SEO issues on your site including broken links, internal link issues, and duplicate content. These can negatively impact or affect your organic search traffic or customer experience on your site.

Site audit tools can help improve your website’s performance. Download it, plug in your URL, and let it go to work assessing the state of your site.

Step #2: Uncover Indexing Issues

Does Google even know your website and pages exist? Ensure fast crawling and indexing of your pages by the search bots by visiting Google Search Console.

Open the “coverage report” and check if any pages have “excluded” or “error” labels. Next, make the necessary corrections and you’ll see an immediate improvement in search ranking for this web content.

Step #3: On-Page Analysis

Examine your title tags and meta descriptions. Are they catchy and relevant? They should be like an engaging Instagram caption, catchy and to the point.

Check to see if you’re using H1, H2, and H3 headers in your content, and ensure you’re using the right keywords and structure. Think of these as the storytelling elements of your webpages, they must make sense and have a free-flowing structure.

Don’t forget your images! Make sure they’re web-optimized and contain the proper alt text. Yoast SEO is a life savior for on-page SEO analysis and shows you a checklist and tips to optimize each webpage on your site.

Step 4: Analyze Site-Speed

Page speed is a ranking factor for search results. Open Google PageSpeed Insights to see your site’s loading time in seconds. You’ll get a score and advice on how to improve loading times.

Improvement tasks include image compression, browser caching, and minify CSS and JavaScript implementation.

Step 5: Mobile-First Optimization

Does your site offer a mobile-first experience? The recent updates to the Google search algorithm prioritize sites and web content taking this approach.

Make your site look great on mobile interfaces to keep users and Google happy. Use SEO audit tools like Google Mobile-Friendly Test to check your site’s performance and make any needed adjustments.

Step #6: Audit Backlinks

Backlinks are the social proof of the internet. The more you’ve got, the more popular your site is in the eyes of the search engines. Stick to the rule of quality over quantity.

Ahrefs or Moz will dig deep into your backlink profile. Remove bad backlinks from link farms that damage your reputation with Google.

Develop good-quality backlinks from reputable sites that boost your image and reputation with search engines.

Step #7: Content Audit

Go through your content and review its relevance and quality.

Are there older posts that you can refresh and re-publish?
Can you combine some of those posts into a more comprehensive guide?

Create your content around targeted keywords. SEMrush or Google Keyword Planner will help you target relevant keywords with increasing volume and low competition.

Step #8: User Experience (UX) Testing

An exemplary user experience results in longer dwelling times on your site and lower bounce rates. This demonstrates to Google that your website adds value to the online community searching for content in your niche.

Hotjar lets you see how users interact with your website with innovative heatmaps, session recordings, and more. Use this data to improve navigation, layout, and UX.

Step #9: Continual Optimization

SEO isn’t a one-time thing. It’s a never-ending journey in updating and adjusting your strategy. Install Google Analytics to get an overview of your:

Traffic
User data
Bounce rates

Regularly check Google Analytics and reporting systems to see what’s working and what needs adjusting.

Don’t Skip A Comprehensive SEO Audit

Remember, SEO is all about consistency and continuous improvement. So, grab those tools, start auditing, and see how your website climbs the search ladder to success.

Omaha SEO Company | Providing the BEST SEO Services in Omaha

We are a premier internet digital marketing company providing:

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Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media masterminds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.

Our SEO agency is here to ensure your website is ranking high. Our goal is the top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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13:58 16 Dec 19

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Ash H

13:54 09 Dec 19

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17:10 01 Dec 19

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20:39 26 Nov 19

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17:40 22 Nov 19

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20:59 18 Oct 19

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16:35 09 Oct 19

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Phil Labadie

22:10 26 Sep 19

Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!

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16:07 28 Aug 19

Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.

Robert Kraft

20:00 27 Aug 19

I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.

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16:21 16 Aug 19

They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!

Ryan Ross

14:08 27 Apr 19

Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.

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19:39 05 Feb 19

We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.

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19:58 07 Dec 18

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23:35 07 Sep 18

Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.

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