Local SEO Tips for Small Businesses: Getting Found in Your Local Community

Posted by: Omaha SEO Company , July 19, 2024

Posted in Digital Marketing, Google SEO, SEO | | 185 Views

Is your local business getting the inquiries and conversions it deserves? If not, you probably need an SEO strategy that gets the phone ringing and more feet through the door. Local SEO ensures that potential customers in your vicinity find your business. Improving visibility to local customers grows leads, improves conversions, and builds a local client base. Here are a few local SEO tips to help your small business get found by people in your community.

Local SEO Tips for Small Businesses: Getting Found in Your Local Community

Strategy #1 Optimize Your Google My Business Profile

Claim Your GMB Listing

Google My Business (GMB) is the key to local SEO. First off, you must claim and verify your business listing on GMB. Be sure to include accurate and up-to-date business information. Include your business name, full address, phone number, and website URL.

Verification by Google attests that your business is real and actually exists, significantly boosting your local search visibility.

Complete Your Profile

Having a complete GMB profile enhances your visibility in local search. You can make your page more attractive by adding high-quality images. Include the exterior and interior of your premises, and images of your products or services. Write an appealing description of the business with relevant keywords and set up your working hours.

Profile updates should include uploading new photos and posts about special offers, events, or news related to your business. This keeps your listing active and interesting, increasing the possibility of getting a bigger share of local search results.

Encourage Customer Reviews

Good customer reviews play a significant role in reassuring clients that your business is reputable and legitimate. A positive user experience can encourage happy clients to leave a review on your GMB.

Answer all reviews so customers know their voice matters and you’re willing to grow with their feedback. Google notices high-quality, real reviews of customer experiences, boosting your local search ranking.

Strategy #2 Use Local SEO Keywords To Benefit Small Businesses

Conduct Local Keyword Research

Identify keywords and search terms that your customers use in their Google searches. Small business owners should consider the following research options: Google Keyword Planner, SEMrush, and Ahrefs.

Emphasize target SEO keywords with local intent. For example:

“Best pizza in [your city]”
“Affordable plumbing businesses near me.”

Knowing how your local audience searches allows you to optimize for those keywords and can help drive organic traffic to your website.

Incorporate Keywords Naturally

Incorporate local keywords naturally into the content on your business website, and don’t keyword stuff. Use the keywords in:

Your home page
Service pages
Blog posts
Meta descriptions

Focus on creating high-quality, interesting content that engages your target audience. Ensure it fits the needs of the top-rated search inquiries in your industry.

Strategy #3 Build Content According to Locations

Local Landing Pages

If the business has multiple locations, create landing pages for each. Include specifics about the services available in that location along with keywords and customer testimonials.

This strategy allows search engines to understand your local relevancy. You are more likely to feature in local search results for your targeted keywords. Customizing your content per your location makes your business look more relevant to people in that area.

If you have a physical storefront or office, include Google Maps on your webpage. This will help customers easily find your location.

Create Engaging Blogs

Write blog posts on relevant industry and/or local community topics that have to do with local events or news. For example, a local coffeehouse might want to start a blog on hot spots for drinking coffee within the city.

Local content can engage your audience and signal search engines that your business site is relevant. And adds value to its local community.

Combine local keywords and phrases to boost rankings in local searches.

Strategy #4 Build Local Citations and Backlinks

Local Listings

List your business in every local online directory you can find. Use Yelp, Yellow Pages, and any local chamber of commerce websites. Ensure that everything listed is consistent across all of them because even little discrepancies can negatively impact your SEO efforts.

Consistent citations help search engines confirm the legitimacy of your business and improve your ranking in local search results.

Strategy #5 Schema Markup

Include Local Business Schema

Schema markup uses structured data to help search engines understand your website content. Applying local business schema to your website’s details can make a positive difference in local SEO.

This gives the search engines further information about your business such as:

Business Address and phone number
Working business Hours
Products or services you provide

This strategy enhances your business’s chances of ranking better in search results, driving more traffic to your offers.

Rich Snippets

By relying on schema markup, your business can also help provide data for Google snippets. These highly interactive search results offer valuable information to users searching for inquiries on the platform. They stand out from others because they’re at the top of search results.

Rich snippets increase your online presence and visibility. They increase engagement and clicks through local search results, boosting conversion. For example, displaying a restaurant’s star rating, prices, and operating hours can increase traffic to your site. It brings potential customers to your venue.

Get Found Locally With SEO For Small Businesses

These tips give you the key elements to successfully become visible to your local community. Keep your information up-to-date to ensure others that your business is relevant and legitimate. You will add value to the local community.

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