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3 Tips to Make Your Website More Social

Published on August 25, 2015 by in Social Media, Social Sites

As social media has matured, it has made one of the most difficult transitions a medium can undergo, evolving from a casual time waster to a necessary business tool. Seeing the massive amount of time consumers spend on social networks, many brands have incorporated social elements into their own websites in hopes of driving more traffic, higher on-site engagement and increased conversions.

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23 Mistakes That Kill Search Traffic and Conversions

Published on August 19, 2015 by in SEO

SEO mistakes are easy to make, but difficult to fix, and can end up being extremely costly for a business. While in the past SEO could be as simple as stuffing a few keywords into a website, search engines have come a long way in returning quality results and weeding out the spam, making a high search engine result page (SERP) listing very beneficial to business owners. Did you know…

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7 Benefits of SEO

Published on August 13, 2015 by in SEO

Whether you have a business that services a mostly local market or a global audience, implementing a solid SEO strategy is highly advantageous. Search engine optimization (SEO) helps the visibility of your website, creates a user-friendly experience, and generates a steady flow of targeted traffic to your website among many other things. Below we are going to discuss seven benefits of using SEO.

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The Latest on Leveraging Social Commerce

Published on August 4, 2015 by in Social Media, Social Sites

Retailers have been looking for ways to sell inventory via social media since the inception of Facebook and Twitter – typically without much luck. Retailers are fixated on social commerce because these networks are leveraged every day by consumers, with Pew Research revealing 71 percent of Internet users were on Facebook in 2014. This provides retailers with an opportunity to put their products in front of a large audience and…

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Optimizing Your Images for Better SEO

Published on July 23, 2015 by in SEO

Image SEO can help your site attract more targeted consumers by improving the overall optimization of the pages on your site while helping you claim valuable real estate in the Google image search results.If you surround the image with related keywords and in turn use pictures that directly relate to the keywords in your articles you are going to see more search traffic than sites that fail to do so.

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5 Fail-Proof Social Media Best Practices

Published on July 15, 2015 by in Social Media, Social Sites

The majority of businesses are leveraging social media to engage their existing and potential customer base but many are still – even in 2015 – doing so with blinders on. They are either not measuring their return on investment from the various networks or are not creating engaging social media calendars, not responding to customers or making other social mistakes that will cost a brand engagement and conversion in both…

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