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5 Fail-Proof Social Media Best Practices

Posted by: Omaha SEO Company , July 15, 2015
Posted in Social Media, Social Sites | | 18 Views

5 Fail-Proof Social Media Best Practices

The majority of businesses are leveraging social media to engage their existing and potential customer base but many are still – even in 2015 – doing so with blinders on. They are either not measuring their return on investment from the various networks or are not creating engaging social media calendars, not responding to customers or making other social mistakes that will cost a brand engagement and conversion in both the short and long term.

5 Fail-Proof Social Media Best Practices

For those who need a refresher course on social media best practices, check out the top five below:

  1. Post a variety of content. Social media posts should include a mix of content and photos, such as industry-specific posts, company news, media hits and community events. Starbucks, for example, includes information about new store openings, company contests, current events, recipes and more.
  2. This helps customers understand what the brand is doing and where it is going as a business. Do not just spam. Converse with them, answer their questions and ask them exactly what they are looking for. Be human and socialize with them. It is OK to interact with customers online the same way as a person would interact in a face-to-face meeting, just keep it professional.
  3. Respond to ALL comments. People like to be heard and find great delight in the ability to communicate with brands and know their opinion is valued. A response can be as simple as a like to a comment or favorite to a tweet. While this is a social media best practice, 33 percent of consumers who contact brands with a customer service question on social media never get a response, so responding to all comments (good or bad), will set an enterprise apart from the competition.
  4. Stay in real-time, building relationships. Social media focuses on instantaneous communication. Responses should be replied to within 48 hours (preferably 24 hours) and through natural conversational flow. Responding in a quick, timely manner will help alleviate any frustrations and build brand advocates.
  5. Move negative comments off public forum. Companies may come across negative or disparaging posts about their brand, or see third parties trying to spark negative conversations. Avoid the temptation to react, as social media marketers are too close to the business. Instead, use a general response to move the conversation away from a public forum.
  6. Sample Message: Hi <name>, we apologize you didn’t enjoy your experience. Customer service and food quality is of the utmost importance to us. Please send an email to <company domain email>, so that we can address your concerns.
  7. Have fun. Social media is a marketing platform that offers a chance to connect with customers directly, so take advantage of the opportunity and have fun with posts. Consumers want to engage with fun, light-hearted content. This is especially true on Twitter, where users are looking for funny, witty or interesting conversations they can join.

When in doubt, make social media fun! Social media is the only marketing tool that allows you to connect directly to your customer to have a conversation. Social media marketing is a powerful tool, so engage with your fans and provide them with special offers for being a loyal brand advocate.

Omaha SEO Company

We are premier internet marketing company providing:

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Our goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients.

Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

Omaha SEO Company
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Kevin Blackmon
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS! We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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