For all of the talk of changing ranking factors and algorithm updates, ranking signals have remained largely the same. All indicators point to that trend continuing in 2017. Google has spent the last few years releasing an array of algorithm updates all aimed at providing users the right information at the right time. Even with their latest roll out of Penguin 4.0, and its addition to the core algorithm, the…
Search marketing is the cornerstone of any organization’s digital strategy. Search engines play an important role in that strategy, acting as the primary starting point for users before arriving at a Web page. This makes having a strong presence on Google incredibly important. If the target audience is arriving via a search, then an organization needs to make sure it’s well-placed across multiple niches for long periods.
Even though the power and importance of local SEO is minimized in some circles, the truth is that SEO is far from being dead. In fact, it is more alive than ever before. The statistics prove it. Whether you are new to local SEO, or you have a lot of experience in this area but you haven’t enjoyed the expected results in 2016, then the information offered in this guide…
More than halfway into 2016, it’s the perfect time to reflect on the SEO efforts and SEO Trends that are helping to maintain a first-page position and those that are keeping a site on the dreaded page two and beyond. For those looking to improve their efforts by year’s end, implementing the following SEO Trends will serve them well now and in the future.
