Increase Traffic To Website From Social Media
Many businesses are publishing content as a way to build their audiences and increase traffic to their websites. However, they may not be getting everything they could from each piece of content they create.
If you are serious about your content, then you also need to be serious about driving as much traffic to it over social media as possible.
The following are ways to increase traffic from social media referrals to your website.
Choosing the right Social Media channel for your business
When choosing the best social media channels for your business, make sure the chosen medium is aligned with your business goals. You don’t have to be on all social media channels, just the ones that best help you accomplish your goals. Because even though setting up a profile won’t cost you anything, managing it will cost you time! Facebook and Twitter are great mediums for B2C (business to customer) type interactions.
Install social sharing widgets
One of the easiest ways to increase traffic to your website, is by installing share widgets or plugins. The easier it is for people to share your content, the more likely they are to do it, and the more exposure your content will get.
Optimize social media images
Visuals are the future of content marketing, but simply sharing them on social media won’t give you results. The quality and presentation of your visuals matter. Ideally, you should optimize them to fit each social media platform.
Cover photos, profile pictures and feed images are different in dimensions, on each social media platform.
Using hashtags for greater reach
Hashtags are on most of the social platforms – Facebook, Twitter, Google+, Instagram, etc. Hashtags can help you do research to see what people are discussing in connection with your brand and products and can be used to make your content easily found by interested parties.
Participate in trending conversations
Conversations on social networks sometimes go viral, and when they do, they have thousands of pairs of eyes on them. Savvy marketers know that this is a great time to make an impression and increase brand exposure.
Facebook and Twitter are particularly useful for this strategy. They display trending hashtags and topics prominently on their platforms, prompting people to participate in and view them.
Tracking your results? Where do you go from there?
Use Google Analytics social reports to track your results in social media traffic and extract the next steps of your social media strategy from the “numbers” you discover.
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