Tips to Increase Website Traffic
If you run an online business, website traffic is your lifeblood because it enables your business model to work and pay your bills. Therefore, you need to employee multiple strategies to bring new website traffic to your site and keep old visitors engaged with your content.
Here are a few tips to INCREASE website traffic:
Social Media Followers
Social media now drives 31 percent of all referral website traffic, which means if you’re not investing in this form of marketing, you could be missing out on a third of your customers. There are enough platforms and communities on social media that you can find a niche that works for your enterprise and at least start to increase your exposure.
Social advertising on Facebook, Twitter, and other networks is still relatively cheap today as compared to Adwords. Many of them also allow you to segment down by demographics or target by keywords so that you hit your ideal audience.
Create Content to Increase Website Traffic
Increase website traffic requires more than marketing promotions and SEO techniques. You have to give your audience a reason to stay on your page and return later. The key to bringing people back is to create content regularly and create high-quality pieces that make people want to engage. This might mean writing blogs that help customers solve their problems, or provide more insight about your services/products or help with DIY projects.
By testing multiple content forms, you can increase the likelihood of your audiences returning and talking about your brand.
Boost Your SEO By Fixing Broken Links/404 Not Founds
One easy way to clean up your digital presence and boost your SEO is to remove broken links of your website. Most of the time these broken links aren’t your fault. You might have linked to a site years ago that’s out of business now or accidentally pasted the URL incorrectly. However, these broken links can add up and disrupt your search results. By running regular link audits and managing your link portfolio, you can stay on top of broken links and keep your website in top shape.
PPC is usually best used for conversion-oriented keywords, which is great because it gets you a new audience that is also ready to convert. This is also great to use for remarketing going after visitors who abandoned cart or abandoned checkout. You can set-up a remarketing tag that can last up to 30 days. This will increase your assisted conversion rate.
It’s also important to add tracking information to the phone number and contact form on your site if you are not an E-commerce company. This will help you see what campaign or keyword is triggering more conversions and which is just costing you money. It will also help increase website traffic overnight.
Grab The Low-Hanging Fruit
Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.
For example, if you’re a screen printing company or a landscaping company, don’t bother trying to rank for those keywords right away. It is important to have those keywords, but you have to crawl before you walk. Instead, narrow it down a bit more. Be more specific by including the area you serve. For example, screen printing company omaha, or landscaping company omaha.
We’ve always been a believer that hard work gets the best results, and in practice it always ends up being true. On the web it’s no different. If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, and staying on Google’s good side.
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Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.