Questions to Ask Before Hiring an SEO Company
If you own a business, the only way to make sure that potential clients know that you exist is to make sure that your webpage is showing up on the first page of Google. There are very few people who will go onto the second page of search engine results when they are looking for a service or product.
It can be difficult to get your business onto the first page of any search engine, especially if you lack the technical expertise and time it takes to improve the search engine results. In this case, hiring an SEO company makes perfect sense.
Questions to Ask Before Hiring an SEO Company
If you are planning on hiring an SEO company to boost your page ratings, there are a few things you should ask the company representative before you sign a contract with them. Here are some questions to ask before hiring an SEO company.
List of Clients
Any reputable SEO company should be willing to share with you a list of their past and current clients as well as their contact information. These references will help you gauge the effectiveness of the company.
Improving SEO Rankings
It is also important to make sure that you ask the company what they are going to do in order to improve your SEO rankings. SEO companies that are legit will share strategies that they intend to use to help boost your rankings. Any company that does not share at least a few of the strategies that they intend to use to help your website should be dismissed immediately.
It is also important that the company provide you with an estimated time-frame of how long it may take to achieve the results that you desire. Make sure that the proposal that is offered by the SEO company includes a technical review of your website in order to weed out potential issues with your current site that might be lowering your search engine results.
Ask the company if they will guarantee a number one spot on all of the top search engines. If the agency says that they will get you to number one on Bing, Yahoo, and Google, you should start looking for another company right away. Guaranteeing a number one spot on any or all three of these search engines is simply impossible. There are some unethical agencies that do make these promises and these are the groups you really need to stay away from when it comes to your SEO strategy.
Local Search Results
Local searching is becoming more and more popular. As a result, it is important to make sure that you are ranking high on your local pages. It is important to choose an SEO company that has experience dealing with local search results. To achieve a higher ranking in local SEO you will need to take some extra steps such as adding your city and state to your title tags and your meta descriptions. A quality SEO firm with experience in local search results will know and understand this.
SEO often requires changes being made to your current website. If you do not want your website code changed without your permission, you need to tell the agency this upfront. Ask if you will know what adjustments will be made and how many of your webpages are going to be affected.
Finally, if an SEO company sounds too good to be true and they are promising you the world, walk away. There are some solid SEO companies out there that will work hard for you and improve your rankings with time. These are the people that you want to work with when you are trying to improve your overall rankings on search engines.
Make Sure They Set-up Adwords & Analytics Under Your Umbrella
Should you want to switch agency, particularly if the relationship with your current agency deteriorates, then you are in a pickle. This situation can be awkward and the company with ownership has all the cards. It will slow down the process and give you have chosen to leave it may well be because the account is not performing as you need it to. Usually, this means time is of the essence.
Starting from scratch will inevitably mean your AdWords performance will suffer. Account history has an impact on numerous areas of account performance and ultimately will impact on your ROI from paid search. AdWords accounts benefit from being run over a number of years. If you have to start a new account for any reason this will be a disadvantage.
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Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.