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What is Content Marketing and Why Is It Important

Posted by: Omaha SEO Company , April 13, 2020
Posted in Google SEO, SEO | | 865 Views

What is Content Marketing and Why Is It Important

The expression says that content is king.

Nowhere is this more true than on the internet, where the entire organism has become powered by the sharing and reading of content. If you are trying to promote your business or brand, you are going to need content. Even successful business gets driven by the type and quality of content you are putting out there.

What is Content Marketing and Why Is It Important?

Content isn’t just written and put out there to be read by potential customers and fans of the brand. Content also needs to be marketed – otherwise, all you have is a bunch of content on a website somewhere that nobody knows exists, nobody is reading and has no benefit for your brand or business.

Here’s more about content marketing and why it’s just as important to your business or brand as the writing of the content itself.

So, What’s Content Marketing?

Content marketing refers to the marketing of content that you might have on your website, on your blog or as part of an e-mail chain sent to your customers. Content marketing can take place through the use of social media, where content gets shared and talked about, but content marketing can also happen through other spheres such as running ads that reference copy – or that link to it.

If you aren’t marketing your content in effective ways, then you are losing out on potential hits, customers and clients. (And if you aren’t marketing your content, nobody knows that it’s out there.) It’s not just all about having content written: The content has to get around town.

Using Affiliate Networks

Affiliate marketing networks are a great help when it comes to content that has to be marketed. All content needs an audience – and affiliate marketing networks that are willing to publish content throughout their network is an excellent way to make sure that the content you’re posting makes it around the block.

There are many options available online to join affiliate marketing networks: Weigh up your options against one another in order to find the one that’s best. An affiliate marketing network can expose your content to many people that didn’t know the content was out there just yet.

Content on Social Media

Social media is the driving force for content marketing – although not the only way to achieve the goal. If you want to market your content, make sure that you are incorporating your social media channels into the marketing plan (or you might be forced to see it fall flat).

Sharing content on social media across several platforms increases your chances of having an increasing number of people check out this content in the first place. Having your content spread across more platforms (even if you are sharing the same post to two opposing social networks) also increases your chances of an increased readership in more parts of the world.

Content Talks

Content marketing is important because of the fact that it results in not only people reading and sharing the content, but also people talking about it – and before you know it, you have content people are talking about.

High-quality content is content that gets talked about, and content that gets talked about is content that will get shared.

Boosting, Promoting and Paying

Is it worth it to boost or promote a post by paying for it?

Most of the time, the answer is surprising yes. The best way to achieve legitimate organic reach for your content is to market it to the right audience. In turn, the best way to make sure you pull this off is by using ads that are targeted to your chosen customer base.

Hiring the Right Team

Content writing isn’t the same as content marketing. While you might already have a great content writer on your team, they might not be involved in the marketing side of things – and this is where companies and brands have to ensure they are hiring the right team for their needs.

Put together a separate team for the marketing that your content writer comes up with: This ensures that you are getting good content with maximum reach – and of course, that it pays off for your business or brand in the long run.

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Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.

Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

Omaha SEO Company
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Based on 41 reviews
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Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!
We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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