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Holiday Season Marketing Strategies

Posted by: Omaha SEO Company , July 14, 2021
Posted in Digital Marketing, Marketing, Social Media | | 208 Views

Holiday Season Marketing

No matter what kind of business you’re running, the holiday season is the optimal time for skillful and efficient marketing strategies. From Halloween to New Year’s Day, the holiday season is full of opportunities to sell, sell, sell. Let’s dive into some holiday marketing strategies that can propel your products and services this season.

Holiday Season Marketing Strategies

Create Spirit and Nostalgia

First and foremost, the power of emotion, nostalgia, and authentic holiday spirit should be your main priority. It can be vastly underrated and underestimated. A buying decision is not just wrapped up in reason, it’s also driven by emotion. Thanksgiving marketing can revolve around gratitude. Meanwhile, Halloween can revolve around the nostalgia of trick-or-treating. Lastly, Christmas can revolve around family and giving back. These emotions can elicit a genuine and authentic emotional response in your customers that will have them reaching for their wallets.

The Power of Social Media

Social media has transformed the way we purchase and consume. Leveraging your platforms during this time can work like magic. Hiring online influencers that promote your deals may create more trust than an overly curated ad. Jumping on the email marketing bandwagon has also become essential. Timing is everything in this case. Therefore, sending out an email before a sale, during a sale, and before the end of a sale will ensure you get your customer’s attention. Just about everyone is on either Facebook, Instagram, Twitter, or Pinterest nowadays. Determining where your audience hangs out and optimizing that platform can lead to increased conversions for your business. Better yet, jump on all of them. Just make sure your content is consistent across the board. Whether that’s the voice or the color scheme, uniformity and professionality are key.

Exclusive Sales

Launching exclusive deals may be a no-brainer. However, they work. Determining an appropriate deal that will reach more than just a small demographic but as many as possible is the goal. Putting discounts on your hottest commodities or creating a storewide deal (30% off, for example) will guarantee that customers come flocking in. Ensuring that the sale is spread out over a long enough period of time will help bring people in for all of the days leading up to the holiday. Not just over one weekend.

Contests and Giveaways

Contests and giveaways are an excellent and cost-effective way to keep your current followers engaged and also bring in new ones. Whether it’s a simple hashtag, photo caption contest, or a complex game, they will all help keep your brand relevant. Also, who doesn’t love a competition? Setting up a recipe competition or an ugly sweater contest will engage your followers and get the word out with little effort.

Shoot a Video

We are visual creatures and we love to see things in action. Whether you want to shoot a “behind the scenes” look at your products and the people behind them or create a short and funny Instagram reel, sharing this with your followers and customers will help them feel more connected to your product, brand, or service. Remember the importance of emotions and nostalgia? Creating a personal, cute, or funny marketing video is a great way to tap into the spirit of the holiday season. In fact, it doesn’t have to be a full production. Sometimes less is more and authenticity wins over carefully curated material.

Donate for a Cause

With most of us being in the giving mood around the holiday season, donating for a larger cause can make your business stand out and garner respect from customers. Looking around at your local community and networking with other businesses can lead to ample promotion. Clarify your values and mission first and then go search for charity organizations that align with them. Doing so can inadvertently spread awareness around your business. Not only will you feel the warm and fuzzy feeling of donating a portion of your sales to the food drive but you’ll be able to reach even more people.

Optimizing your Marketing for the Holiday Season

These simple and straightforward tips should get your business well on its way to success this holiday season. Whether it’s creating an emotional bond with your customers, or coming up with exclusive deals, contests, and giveaways, there are many ways to market effectively and efficiently.

Additional Reading: Small Business Saturday (November 27)

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Jared Mertz
Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
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14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
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19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
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Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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