Holiday Season Marketing Strategies
No matter what kind of business you’re running, the holiday season is the optimal time for skillful and efficient marketing strategies. From Halloween to New Year’s Day, the holiday season is full of opportunities to sell, sell, sell. Let’s dive into some holiday marketing strategies that can propel your products and services this holiday shopping season.
Holiday Season Marketing Strategies
Create Spirit and Nostalgia
First and foremost, the power of emotion, nostalgia, and authentic holiday spirit should be your main priority if you’re looking to drive holiday sales. Incorporating these elements in your holiday marketing ideas can be vastly underrated and underestimated. A buying decision is not just wrapped up in reason, it’s also driven by emotion.
Thanksgiving marketing can revolve around gratitude. Meanwhile, Halloween can revolve around the nostalgia of trick-or-treating. Lastly, Christmas can revolve around family and giving back. These emotions can elicit a genuine and authentic emotional response in your potential customers that will have them reaching for their wallets.
The Power of Social Media
Social media has transformed the way holiday shoppers purchase and consume. Leveraging your social media platforms during this time can work like magic and help your business stand out from the crowd.
Partnering with online influencers to create unique, holiday-themed social media posts highlighting your products or services is a great way to get your business in front of your target audience. Just about everyone is on either Facebook, Instagram, Twitter, or Pinterest nowadays – including grandma and grandpa!
Determining where your target audience hangs out and optimizing that platform can lead to an increase in conversions for your business this holiday season. Better yet, jump on all social media platforms. Just make sure your content is consistent across the board in order to promote a positive customer experience. Whether consistent content means using the same voice or the color scheme throughout, uniformity and professionalism are key to successfully relaying your holiday message.
Jumping on the email marketing bandwagon has also become essential. Timing is everything in this case. Therefore, sending out an email before a sale such as Black Friday, during a “special offer” period, and before the end of a “limited time offer”, or any other holiday promotion will ensure you get your customer’s attention.
Exclusive Sales
Launching exclusive deals may be a no-brainer. However, they work. Determining an appropriate deal that will reach more than just a small demographic but as many as possible is the goal.
Putting discounts on your hottest commodities or creating a storewide deal (30% off, for example) will guarantee that customers come flocking in. Ensuring that the sale is spread out over a long enough period of time will help bring people in for all of the days leading up to the holiday. Not just over one weekend.
Contests and Giveaways
Contests and giveaways are an excellent and cost-effective way to keep your current followers engaged and also bring in new ones. Whether it’s a simple hashtag, photo caption contest, or a complex game, they will all help keep your brand relevant.
Also, who doesn’t love a competition? Setting up a recipe competition or an ugly sweater contest will engage your followers and get the word out with little effort.
Shoot a Video
Your customers are visual creatures and love to see things in action. Whether you want to shoot a “behind the scenes” look at your products and the people behind them or create a short and funny Instagram reel, sharing this with your followers and customers will help them feel more connected to your product, brand, or service.
Remember the importance of emotions and nostalgia? Creating a personal, cute, or funny marketing video is a great way to tap into the spirit of the holiday season. In fact, it doesn’t have to be a full production. Sometimes less is more and authenticity wins over carefully curated material.
Donate for a Cause
With most of us being in the giving mood around the holiday season, donating to a larger cause can make your business stand out and garner respect from customers. Looking around at your local community and networking with other businesses can lead to ample promotion.
Clarify your values and mission first and then go search for charity organizations that align with them. Doing so can inadvertently spread awareness around your business. Not only will you feel the warm and fuzzy feeling of donating a portion of your sales to the food drive but you’ll be able to reach even more people.
Optimizing your Marketing for the Holiday Season
These simple and straightforward tips should get your business well on its way to success this holiday season. Whether it’s creating an emotional bond with your customers, or coming up with exclusive deals, contests, and giveaways, there are many ways to market effectively and efficiently.
Additional Reading: Small Business Saturday (November 27)
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