Facebook ads are oftentimes one of the first recommended paid advertising options for digital marketing agencies and media companies. Startups and seasoned companies like Coca-Cola and Converse rely on social media ads for their reach… But are Facebook ads still worth it, or should companies spend their advertising budget somewhere else?
Warning: If you receive a message in your inbox from the Facebook Support Team notifying you that “Violations Have Been Detected On Your Page” and you’ve violated the Facebook terms of service for copyright infringement, whatever you do, don’t fall for it. In fact, don’t even open it; just delete it right away. Why? Because it’s a big scam. What’s the deal? Keep on reading to find out.
It’s hard to believe that we’re talking about holiday shopping when just yesterday, we were donning swimsuits and having fun in the sun poolside (at least that’s what it feels like, anyway). Time sure does move fast, but this post isn’t about time; rather, it’s about how you can reach holiday shopping consumers online.
Whether you own and operate a mom-and-pop shop but sell products via a website or you have an online-exclusive, eCommerce store, there’s no doubt that you want to make the most of the holiday season. After all, it’s one of the most important times of the year (perhaps the most important time of the year, depending on what industry you’re in) for retail sales. In fact, according to the National Retail Federation, the holiday shopping season presents the potential for massive amounts of revenue for in-store and online retailers.
Social media has changed tremendously over the past couple of years with the rise of TikTok. If you are an influencer or in charge of a brand, then finding the latest trends on TikTok can be a great way to promote yourself or your brand.
TikTok exists alongside internet and social media giants like YouTube, Instagram, Facebook, and Twitter which have been around longer. Now, as TikTok has become the next big thing on the internet, influencers and brands are being forced to stay up to speed with what’s going on across several social networks including TikTok.
How do you know what’s trending in the TikTok universe? In this article, we will help you learn how to find popular hashtags as well as find viral videos and sounds to help you come up with content ideas for TikTok.
Videos and advertisements are becoming shorter and shorter as marketers are trying to fit their content into a quicker time frame. The goal of this content strategy is to help consumers receive the message by watching videos without boring them. Social media platforms such as TikTok, Instagram Reels, and YouTube Shorts all promote the use of short-form video content. Brands have taken notice of the interest in short-form video platforms and are adapting short-form video marketing into their overall digital marketing strategy.
