The Best (and Worst) Times to Post on Social Media—Backed by Science
You’ve created your dream post, added an engaging caption and hit the “post” button—But nothing—crickets. Do you know the best time of day (or night) to post on Facebook or other social media? Is it Early morning, late night or between meetings? Learn how to get your social media posts the attention they deserve.
The Best (and Worst) Times to Post on Social Media—Backed by Science
The Art of Timing Your Posts
Social media sites keep updating their algorithms, but they all have a similar characteristic in common. They reward content that gets immediate attention.
The faster your post gets likes, comments, and shares, the better the odds that the algo’s catch onto it and push it to other feeds. The right time matters, it’s not just what you post that matters—but also when you post it.
All social media platforms—Instagram, TikTok, Twitter, and Facebook—want to keep users engaged. They aim to keep users on the platform for as long as possible. Sharing your post on Pinterest or a post on Instagram at the right time means getting the highest engagement.
The result increases your chances of getting noticed by the algorithms and your targeted audience.
Peak Posting Hours: When Are People Online?
Let’s talk about the specific time of day users are scrolling through their feeds. There are certain times of the week where social media engagement is higher.
Morning (7 AM—9 AM)
You’ve just woken up and so has everyone else. That’s when everyone is still sleepy and checking their phone while getting their morning coffee. This golden opportunity can catch those early risers before they get into their daily routine. Making this one of the best times to post on social media.
Lunchtime (12 PM—2 PM)
Think about it—during lunch breaks people space out at work or class and just relax for a bit. They’ll be checking social media, so this is your best time to share content that’s informative and entertaining.
Evening (6 PM—9 PM)
After a day of running around, people wind down and scroll through their social feeds. They’re inclined to click on content that entertains them, calms them down, or educates them. So, for those late-night likes, this is the best time to post.
Weekends (11 AM—1 PM)
People are chilling out on weekends and hanging out with friends or doing activities that they don’t have time for in the week. If you’re dropping content on Saturdays and Sundays, do it in the late morning or early afternoon.
While you might get some attention, you’ll never get the same engagement that you do during the week, so save your prime content for Monday to Friday.
When Not to Post—The Worst Times
Late Night (10 PM—2 AM)
Everyone is sleeping or watching late night TV. So, a post on TikTok, for example, during this time usually doesn’t create a lot of engagement activity. Unless, you’re posting to a global audience. Late night posts aren’t usually effective.
Early Morning (Before 7 AM)
Unless your audience are early risers or are on the other side of the world in a different time zone, posting too early is not the best time to post on social media.
People are sleeping, in morning rush mode, or just not in the right frame of mind for checking on social media.
Midweek Slump (Wednesday 2 PM—4 PM)
By this time of the week, people are tired, distracted, and waiting for the weekend. Posting during this time can lead to low engagement rates, so schedule your major posts for the other times we mentioned earlier.
Strange Times to Post that You Wouldn’t Usually Consider
Here’s where it gets interesting—there are some “secret” times to pot that can do wonders for engagement if you get it right.
Mondays (8 AM—10 AM)
Mondays get a bad rap—but most people start their week by scrolling on social media as they ease into hustle mode. The Monday morning scroll is where people are more open to consuming fresh content.
The Afternoon Coffee Break (2 PM—3 PM)
Who doesn’t love that mid-day coffee boost? This is peak time for content that recharges or refreshes your audience with a short, fun video or inspiring quote.
Test Your Strategy—Data is Your Friend
You’ll never know what works unless you take a few risks and experiment with your posting schedule. Don’t be afraid to post—just track the data—that will tell you if you’re progressing with your strategy or fumbling things.
Wrapping up: Best Times to Post on Social Media
Making the right decisions on the timing of your posts can make all the difference. Knowing the best times to post on social media can catch the eye of the right people just when you need to.
Social media management tools can optimize social media efforts. You can streamline, monitor, schedule your post and choose the time and day to post from a single dashboard. This will give you the biggest bang for your buck in the social media world.
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