How to Do a Year-End Marketing Review

A year-end marketing review, or an end-of-year (EOY), is more than taking a quick glance at Google Analytics to look at year-over-year (YoY) website traffic or solely reporting on whether or not your business goals and your key performance indicators were met. In fact, it is the culmination of the team’s work and all of

Posted by Omaha SEO Company | Posted in Digital Marketing, Marketing |

Sep 2021

KPIs and Metrics: How to Measure Digital Marketing Success

If you were asked to provide a digital marketing progress report, how do you think you would do? Would you even know what to do? Sure, there’s a chance that you could be doing a stellar job. However, in order to illustrate that success, you need to be able to showcase the numbers in order;

Posted by Omaha SEO Company | Posted in Digital Marketing, Marketing |

Jun 2021

Is Connected TV Advertising Right for Your Business?

Connected TV is now at the heart and center of what is defined as TV advertising. It has seen quite a surge in popularity over the years. And for good reason. More than 164 million U.S. users are accessing content through connected TV, with it expecting to rise to a whopping 204 million by 2022.

Posted by Omaha SEO Company | Posted in Digital Marketing, Marketing, PPC |

Mar 2021

One Year Later: Pandemic Changes in Marketing

As a result of the pandemic forcing many people to stay at home, it’s no surprise that phone usage increased dramatically. As the months passed, user levels of Instagram, Twitter, Facebook, Tiktok, and other social media sites skyrocketed. These social sites provided people a way to safely interact with others during the pandemic. The Covid-19

Posted by Omaha SEO Company | Posted in Digital Marketing, Marketing |