One Year Later: Pandemic Changes in Marketing
As a result of the pandemic forcing many people to stay at home, it’s no surprise that phone usage increased dramatically. As the months passed, user levels of Instagram, Twitter, Facebook, Tiktok, and other social media sites skyrocketed. These social sites provided people a way to safely interact with others during the pandemic. The Covid-19 pandemic forced many companies to make changes to their marketing plans. Since fewer people were going out, companies were having a hard time getting foot traffic to their brick-and-mortar stores. As a result, companies were forced to move to where the people went, the internet.
One Year Later: Pandemic Changes in Marketing
The internet has been a place for commerce for a long time. For years, small businesses have used the internet to interact with their customers since they cannot afford a physical store. Companies have also been paying to have advertisements displayed on different websites. With the rise of smartphones and algorithms, however, comes the existence of targeted marketing in online shopping.
Websites such as Google and Facebook keep track of all the things you search and interact with. These sites then create a profile for you and use that as a basis on what advertisements they believe suit you the best. Companies have found this to be very successful since people see what they like and end up spending more.
Now that the pandemic has made everyone go digital, the use of targeted advertising has become more popular than ever before. More companies are setting aside funds to specifically pay for these promotions and hire experts to make them look desirable for their target audience.
While this isn’t inherently bad, many accuse social media sites have reduced people to merely commercial data. The accuracy of the algorithm has also made others quite terrified as what they are thinking of might suddenly appear on their feed. Those who are less skeptical however see an increase in their screen time. With all of this, it’s a wonder if we should sacrifice these ethical and social concerns for success in profits.
Shift From Brick-and-Mortar to Online Storefronts
Many shops were forced to close their brick-and-mortar stores and rely on their digital shop to keep business afloat. This led to many store employees losing their jobs. In the meantime, the shift online also brought about a new demand for website programmers, social media managers, as well as delivery drivers. Those who do not have the resources to create a website rely on third-party apps like Amazon and Shopify to reach their consumers.
New Marketing Trends
You’ll rarely find people who are trying out clothes prior to purchasing anymore. Nowadays, most consumers are reliant on the size chart and just hope for the best once the item arrives. While the buy-one-get-one offers of the past may have been dominant, buzzwords like free shipping are what now catch the eye of potential customers. Companies have also been more focused on the comfort aspect of their clothing rather than just how fashionable it looks. This is due to many people working from home and wanting something simple and comfortable rather than over the top and constricting. You’ll find that many retailers even go with common trends just to stay relevant in the rapidly changing marketplace that we see today.
The Covid-19 pandemic caused many changes in the way companies began marketing products. There’s a whole new set of skills and tactics necessary to influence consumer behaviors and keep revenue growing. This new normal of online collaboration has changed the priorities of shoppers and merchants alike. Companies now focus on providing a user-friendly purchasing process to enhance the customer experience online. The pandemic has shown how rapid the pace of business evolution truly is as companies were forced to adapt almost instantly to retain market share and generate profit from new areas.
Additional Source: Pivots From The Pandemic That Are Here To Stay
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