People-First Content for SEO
Search engine optimization (SEO) is a useful way to attract as much attention to your business as possible online. The best way to attract attention to your website is by achieving the highest ranking possible in the search engine result pages (SERPs). In order to do that, you need to employ quality search engine optimization tactics. That said, there’s a right and a wrong way to incorporate SEO into your website. The line between right and wrong can be very thin and quite murky. To help you achieve the most success with your SEO efforts, and to learn how to write people-first SEO content on your website, keep reading.
People-First Content for SEO
Why People-First Content Matters
Search engines now reward content that genuinely serves human readers. Google’s Helpful Content update prioritizes material that informs, engages, and solves real problems over keyword-stuffed pages. By focusing on user needs, answering questions, showcasing expertise, and providing real value, you build trust and authority. That, in turn, drives better SERP placement, higher click-through rates, and more conversions.
How to Create People-First Content
- Understand Your Audience: Research their pain points, questions, and goals.
- Focus on User Intent: Center each page around the specific problem or query you’re solving.
- Showcase Expertise: Use firsthand knowledge, case studies, or original data to demonstrate credibility.
- Provide Real Value: Ensure visitors leave with actionable insights or solutions.
- Be Authentic: Write in a clear, genuine voice and avoid clickbait tactics.
- Integrate SEO Naturally: Sprinkle keywords where they fit organically, not at the expense of readability.
Key Traits of People-First Content
- Helpful: Actively guides users to achieve their objectives.
- Relevant: Directly addresses the search query and user journey.
- Reliable: Offers accurate, trustworthy information with verifiable expertise.
- Authentic: Reflects real experience and a genuine voice, not just SEO tactics.
The Do’s of SEO Content Writing
Writing SEO content for your website is different from pretty much every other type of business writing. When creating content for SEO purposes, there is a specific set of rules that you need to utilize. Those rules really do set web content apart from other forms of writing; in books, white papers, and even digital books, for example. So, what are the do’s and dont’s of people-friendly SEO writing?
Use Keywords the Right Way
Put simply, a keyword is a specific word or phrase that people who are interested in finding products, services, or information that your business offers would use if they are searching online. For instance, if someone is looking for a formal red dress, they might search for a formal red dress. In this example, “formal red dress” would be your keyword.
Once you’ve figured out what your keywords are, you want to incorporate them into your content on web pages and blog posts. However, you want to make sure to add keywords in a readable, people-friendly way. Here are some tips that you can use to not only ensure that your content will appeal to both the search engines and your readers:
- What do you think your readers would want to know about the products you offer?
- How can you phrase a question that people who want to know about the products you offer in a natural way?
- What are some of the specific elements of your business that haven’t been written about ad nauseam?
Stick to the Point
When you stick to the point, the integration of your keywords is much more intuitive. The title and the intro of your content should outline what you intend on discussing in the content. If you think of any other interesting subject halfway through your writing, avoid the temptation to address it. Save the idea for another piece of quality content.
Concentrate on Structure
The goal of a search engine is to present the information that people want. The best way for you to show the search engines what it is that your business is offering is by sticking to a clear structure. This strategy also happens to be the best people-first approach to keep your site visitors on your page.
When people are looking for info, they want to know fast whether or not the page they are looking at will be able to deliver that information. That said, you should make sure that your content is as granular as possible. Incorporate lots of headings and bullet points that direct readers to pertinent information.
This will allow the reader to quickly and easily see what it is that your content is about, and whether or not it will provide them with the information that they seek.
People-First SEO Content
Any content that you share on your website should always be people-friendly – including SEO content. With the tips outlined above, you can ensure that the content that you share is both people and search-engine-friendly. As a result of implementing people-first SEO practices, your site will slowly start to appear higher in search engine rankings and attract more visitors to your business.
Helpful Information: What creators should know about Google’s helpful content update – Google Search Central
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