Top Ways to Make Your Content SEO Friendly
In the digital age of marketing, making your content SEO-friendly is important for both search engines as well as users. Strategic and effective search engine optimization (SEO) takes time and effort but is highly beneficial for businesses in the long run. Having an SEO strategy is important for gaining more organic traffic to your website. Making your content SEO-friendly will increase your chances of ranking higher on Google, as well as other search engines.
Top Ways to Make Your Content SEO Friendly
Understanding Keywords
When creating SEO-friendly content, you will first want to look at your use of keywords and target keywords; words that are used more than others. Researching and having a better understanding of the intention of a consumer when searching will increase the success rate of your SEO strategy. If you use keywords that have low search volume or are rarely used, then you could have trouble improving search engine rankings.
A good way to improve SEO with keywords is by using long-tail keywords. Consumers often use long-tail words when trying to search for specific information on a topic or product. Therefore, it can be beneficial to use long-tail keywords when writing various pieces of content.
Make Sure Your Content Is Structured
By following a recipe or structure, you can create attractive, easy-to-understand blog posts and other types of content. Dividing content into different parts will not only make your content more effective for SEO reasons, but it will also make it easier for you to write the content.
Like any piece of writing, your content should include an introduction, a body, and a conclusion. This structure makes it easier to get the message across that you want the consumer to receive. Be sure to end your conclusion with a strong call to action, which can influence the consumer to make a purchase, contact you, or find out more.
Titles Are Important
The title (H1 tag) of the content you create is the first thing that a consumer will see. That is why it is important to create catchy and striking titles that will grab the reader’s attention and entice them to read further. If a title is unrelatable and boring, the consumer will not be interested in what you have to say.
A good rule of thumb to follow is to keep your title under 60 characters in the search results. This will allow for the full title to be displayed in the search engine results displayed to the consumer.
SEO Friendly URLs
One factor that most will miss, is creating effective URLs. URLs play an important role in the consumer’s experience when searching for a product or information. Therefore, you want to keep URLs short without any unnecessary words. Also, try and keep URLs to a maximum of 60 characters, or three to five words. Another tip is to ensure all letters are in lower case. URLs with upper case letters result in more redirects and “404 errors” in some servers.
Optimize Images
The majority of consumers are influenced by the visuals that are used in conjunction with written content. Relevant content and images make reading the content more enjoyable as well as attractive to the consumer’s eye. It is important to use images that are relevant to the topic, otherwise, it creates confusion between the pictures and what has been written.
Having relevant imagery can also hold the reader’s attention and keep them wanting to read more. The longer you are able to hold a user’s attention, the more time is spent on the business site or page. Time spent on site is a key search rank factor on search engines.
Make It Mobile Friendly
A high percentage of users are reliant on their mobile devices for searching for products and information. Therefore, your content should be mobile-friendly for effective SEO results. Improve user experience by making information easily accessible on both computers as well as small mobile devices such as a smartphone. If users are unable to easily access information on their mobile, chances are they will move on to your competitor’s site.
Pick a learning path with Google Search Center and get on your way to improving your site’s visibility on Google search.
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