Tips for Approaching Your Boss with an SEO Strategy
Optimizing your company’s website for search will boost traffic to your site and improve conversion rates. While you may understand the critical nature of employing a SEO strategy in your company, the chances are that your boss doesn’t get it. Some CEO’s and top executives don’t understand SEO and don’t have a clue of the impact it could have on the company’s revenue.
Tips for Approaching Your Boss with an SEO Strategy
This lack of knowledge about the subject makes them resistant to implementing an optimization strategy as they feel it’s a waste of company resources. If you want to change your boss’s mind and convince them to invest in an SEO strategy, follow these steps for a successful pitch that wins over their confidence in your idea.
Arrange a Scheduled Meeting
CEO’s and executives are busy people. Therefore, wandering into their office one afternoon babbling about SEO will do nothing but upset them and fix them against your idea. Schedule 30-minutes of their time for an official meeting. This strategy lets them know you are serious, take the opportunity to pull any other relevant staff members or executives into the meeting and pitch everyone at once.
Bring your Research to the Meeting
Arriving at the meeting empty handed will cut things short and cut your idea of at the knees. Bring valid, proven research to the meeting that supports your statements. Be professional with your presentation and create a PowerPoint that guides everyone in the session through the concept from start to finish.
Provide a Cost Analysis
Make sure that you include a thorough cost analysis in your presentation. Don’t be afraid to ask for money. It’s better to ask for more at this stage than have to go back to your boss begging for more budget when you run out of capital.
Create a Value Proposition
After your finished with the technicalities of your presentation and the costs involved, it’s time to incentivize your boss to take action on your idea. Show them what’s possible if they implement your strategy and what numbers you can expect to draw in the future. Your boss will want to know the results you’ll achieve with your project so they can determine the return on investment.
Show what Competitors Are Doing
Show your boss the results your top competitor is aching with their SEO. Instilling a sense of urgency in the conversation may be enough to bring them around and give the green light for the project.
Push Your Boss Over the Edge
If your boss still hesitates at this stage, ask them about their concerns and answer all their questions. The chances are that they didn’t understand a point in your presentation and that’s holding them back. Isolate the objection and then form a rebuttal that gets you the go-ahead to implement your idea.
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