Good and Bad SEO Risks
Does your company use an SEO strategy for your online marketing? Optimizing your site for search is an excellent way of improving the visibility of your business online. Given this fact, it’s surprising that more companies don’t believe in the power of SEO.
Good and Bad SEO Risks – What to Avoid and What to Execute On
If you’ve just started an online business, or you run the marketing division of an online platform, then it’s a prudent strategy to include SEO in your marketing efforts. However, SEO can be as detrimental for the health of your company as it is for its success.
Here are the top SEO risks worth taking in your strategy, as well as the major pitfalls that could come about if you neglect to implement your SEO correctly.
SEO Risks Worth Implementing
Purchase Expired Domains
Every year, thousands of domains expire at the hands of online marketers that didn’t follow up on their ideas for a variety of reasons. Purchasing expired domains that are relevant to your industry is an easy way of creating high-quality backlinks to your site. If the site receives visitors, that traffic redirects to your primary site bringing you a steady stream of leads for very little financial outlay.
Test any Changes You Make
Test everything. The primary goal of SEO is to increase the volume of traffic to your site. If you’re ranking well for your primary keywords, but traffic is still slow to your site, then consider running a split A/B test to determine the source of the issue.
Exchange High-Quality Backlinks
Building backlinks to your site will elevate your authority ranking. However, SEO isn’t all about obtaining links from other websites. It helps to reciprocate and offer links on your domain to other authority sites. Ensure that you’re referencing credible sites with recognized authority.
SEO Risks to Avoid
Condensing Pages or Deleting Content
Deleting pages or content may seem like no big deal. However, when you remove the page all the keywords and page URL you spent time and money on for ranking disappear with it as well. Instead of deleting the page, leave a message that redirects your prospective customers to other areas of your site.
Using Doorway Pages
Doorway pages target keywords and keyword groups. Avoid these pages at all cost as Google penalizes sites that have them.
As with anything in life, there are risks attached to anything you decide to implement in your business. Making mistakes with your optimization strategy could end up costing your website valuable traffic, be prudent with your approach and think about the effects of your actions before you execute in the future.
Omaha SEO Company
We are premier internet marketing company providing Omaha SEO services as well as a wealth of additional services to clients both locally and across the US. Our goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients.
Our SEO agency is here to ensure your website is optimized to rank high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.