Small Business SEO: How to Compete with Big Brands During Holiday Sales
Holiday sales are the Golden Ticket for small businesses and big brands during this time of year. Traditionally, people shop for holiday gifts for themselves and others, which has led to a rise in sales for e-commerce companies. Those sales could include yours. However, holiday sales won’t spike by themselves. Big brands prepare for the holiday season long before its peak. The good news is that smaller companies can apply the same industry tricks to achieve better holiday sales results. Here’s how small business SEO helps you to compete with big brands during holiday sales
Small Business SEO: How to Compete with Big Brands During Holiday Sales
Holiday Sales: The Right Timing
Holiday sales require the right timing. The first thing to know about big brands is that their preparation starts months before the event. You might see special announcements or deals hitting stores months ahead of time.
This isn’t the only secret to what makes big brands even more prominent during the holidays. Advertising special deals and holiday sales at least two to three months before the holiday gives customers the time to think and budget.
Sudden holiday sales advertised in the middle of the holiday might not be as effective as promotions that have had months to sink in. Two to three months before the holiday, prepare:
- Your deals
- Decorations
- SEO
All the big brands are doing it, and you should, too.
Advertising for the Holidays
Holiday advertising is specific and includes special incentives like discounts or bulk deals. Holiday shoppers often search for more deals during the holiday season. You could be the next one they click on.
Sponsored advertising is a way to boost your potential holiday sales. Large brands choose their advertising carefully and run their campaigns just before the holidays have arrived.
Paid advertising can be worth everything you’ve spent on it. People are more likely to notice paid advertising, and companies can set their ads to their targeted market. A catchy meta description can help to impact your SEO indirectly by improving click-through rates. Although it is not a direct way to rank higher, it can still increase your page conversion rate and be a holiday sales pitch.
Without advertising in place before the holidays, you’re a sitting duck waiting for customers to come to you. Get out there and tell them about your product instead.
Using Premium, Paid SEO Tools
Premium, paid SEO tools like Yoast and Semrush are one of the big company secrets. More prominent brands know more about their website visitors and potential customers this way. Smaller businesses might not realize how better SEO can boost their holiday sales.
When you optimize your small business website with specific keywords, potential customers can find you online. This helps bring more organic traffic to your site.
Paid SEO tools can point you in the right direction and lead your content to the target keywords for the best search results. Search volumes for specific keywords guide you to potential traffic in the direction of your site. You gain visibility by tailoring specific search terms used by your target audience.
Premium SEO teaches you more about your customers. These research tools show you in practical terms how you will reach them.
Small Business SEO and Media Attention
Small businesses should drive themselves towards media attention. Coverage in reputable, mainstream news publications can also influence your SEO results. Search engines prefer seeing brand names with an existing media reputation versus those without.
This isn’t exactly advertised on Google’s front page terms for SEO, but it’s a known fact. Media attention can bump your brand up to the next scale.
Connect with journalists and submit press releases to publications in your focus area. Media attention can boost your brand. This might be what your business needs to get up there with more well-known brand sales before the holiday season.
Some SEO agencies can point you toward reputable media contacts who can showcase your brand or product in the news.
Mobile Devices
Data indicates that people use mobile devices as their primary means of searching for and buying holiday gifts. By ensuring the customer has a positive user experience, it leads to the potential of a long-term customer.
Ensure the following aspects for a good holiday shopping experience and potential return customers:
- Ensure your website has a mobile-first design
- Offer personalized suggestions
- Push Notifications
- Loyalty programs
- Efficient checkout process
Rewriting Your Content
Small businesses can get significant results by rewriting their content for better SEO. The content might sit unnoticed, while a rewrite can spark new life. This simple task can lead to hits to your website, product pages, or social media posts.
Professional content writing services put your business in a higher class. Do you want to play with the bigger brands? You must realize that the companies they work with are also part of their success.
Do you think Coca-Cola or Adidas let a friend from the office write their holiday copy for their website?
Nope.
They hired a skilled SEO professional, and you should, too.
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