Are Facebook Ads Really Worth It?
Facebook ads are oftentimes one of the first recommended paid advertising options for digital marketing agencies and media companies. Startups and seasoned companies like Coca-Cola and Converse rely on social media ads for their reach… But are Facebook ads still worth it, or should companies spend their advertising budget somewhere else?
Are Facebook Ads Really Worth It?
Here’s what you should know about Facebook advertising, and why it’s still worth part of your company’s advertising budget for the year.
It’s About Search Engines
Facebook ads aren’t just seen on Facebook by the users targeted in the ad. The ads run through Facebook, will also be picked up by search engines such as Google and Bing. This can be a powerful tool as it can help rank companies who advertise above companies that don’t.
Once you’ve made the decision to use Facebook ads for your company or product, search engines know that you have an advertising budget in the first place.
If you buy Facebook ads, you might rank higher than companies that haven’t.
That’s an advantage that very few people know about, but search engines certainly use advertising on prominent websites in their calculations to decide which companies are ‘bigger’ than others.
Companies Still Trust Facebook
Facebook isn’t a small name in the advertising platform business. In fact, Facebook has been around in the social networking and advertising sphere for a very long time.
What this should tell you is that they might be worth your advertising budget. Other social media companies that haven’t been around this long don’t have such a long and reliable track record.
Large companies, like Coca-Cola and Converse, still use Facebook ads to increase brand awareness (reach more people) and attract potential customers in their target audience.
Some people might assume companies like McDonald’s are ‘too big’ for targeted Facebook ads, however, they’re not. That’s because Facebook advertising is still just as effective as your old-timey newspaper ad, and these big companies all know it.
If these companies didn’t trust Facebook with their advertising budget, then you wouldn’t see any of their ads in the first place. For your brand or company, it seems to say that you can’t afford to be without at least one Facebook ad campaign.
Targeted Advertising
Targeted advertising is Facebook’s way of making sure the right people see your ad. These parameters can be set in the Facebook ads manager and can be more effective than placing your ads in front of Facebook users who won’t care enough to click them.
Let’s say that you’d like to advertise only to people who are interested in canoeing, and only to people who live in the Southern states. That’s exactly what Facebook advertising allows you to do.
Low Cost
When you compare Facebook ads to other forms of advertising on the internet, they are one of the most affordable ways to advertise your products or services to a vast network of different people.
With less than a $50 advertising budget, you’ve got the potential to reach millions of people. If you were to spend that same advertising budget somewhere else, would the reach be as good as Facebook? What about the conversion rates?
Advertising on ‘big name’ sites throughout the internet isn’t cheap. Facebook has one advantage, and it’s that they make running ads on the internet affordable.
Facebook Still Has Millions of Users
Facebook ads are worth it in the long run because Facebook still has millions of active users, and the social site is still growing. Comparatively, people have been leaving other social networking websites in their thousands – and you wouldn’t get the same ‘bang for your buck’ out of a Twitter ad.
Even though there are many other websites and social media platforms at the moment, people still gravitate towards Facebook for its popularity and ease of use.
People use Facebook every day to connect with family members and friends. With that comes a lot of advertising power.
Remember that every user who sees your ad could become your customer.
Facebook isn’t going away anytime soon.
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