SEO vs. PPC: Which Works Best?

Posted by: Omaha SEO Company , March 11, 2016

Posted in Pay Per Click Marketing Advantages, SEO | | 713 Views

SEO vs. PPC: Which Works Best?

You’re looking to boost traffic to your website. But you’re not quite sure whether to use SEO vs. PPC.

Search engine optimization and pay per click advertising both drive search traffic. These highly effective search engine marketing tools are essential to the success of your digital marketing campaign.

Let’s examine what these tools are and how they’re used, so you can choose the best one for your business.

What Are SEO and PPC?

Search engine optimization (SEO) is the process of boosting your website’s visibility in the unpaid results of search engines (like Google). These results are often referred to as organic or natural results.

SEO utilizes strategic techniques and tactics for ranking your website in search engines. That way, your website turns up higher in users’ search results, improving your chances of getting more visitors to naturally explore your website.

Pay per click (PPC) is a method of advertising where advertisers pay search engines and social media platforms whenever their ad is clicked. You’re driving traffic to your site by buying online visibility. For many website owners, PPC is a better option than attempting to earn visits from organic search, especially since it gives immediate results.

What Are the Benefits of SEO and PPC?

SEO and PPC both offer benefits for your marketing campaign, but each has its unique strengths. Let’s take a closer look.

SEO:

Affects organic, shopping, and media results.
Shows high effectiveness consistently over time.
Increases the value of websites.
Provides the potential for residual benefits even after budget dwindles.

PPC:

Delivers immediate results.
Helps you dominate search results in your keyword category.
Remains effective even if your site isn’t search engine optimized.
Delivers more conversions with highly optimized keywords.

When Should You Use SEO and PPC, and Why?

SEO vs. PPC are two different approaches, each with different strengths and limitations. For an optimal return on investment, it’s important to know when to use each one.

Try SEO if you’re looking for:

Consistency. It takes time for results, but once you get to the top, you can enjoy sustained traffic.
Website Value. A website is basically real estate in the virtual world, so increase its value with SEO.
Online Authority. Smart SEO planning can increase your web authority, making you a go-to resource in your niche.
Return on Investment. With SEO, your investment can prove fruitful even after your funding runs out.

Consider using PPC when you want:

Immediate Results. PPC delivers results fast, which makes it a great tool for launching and promoting new products or services.
Highly Targeted Traffic. PPC can narrow down your prospects according to a specific demographic, or even target them through remarketing.
More Conversions. Optimized ads increase the likelihood of converting visitors.
More Traffic, Without SEO. If it’s not feasible to optimize your website with high-quality content for better search rankings, you can still generate traffic using PPC campaigns.

Bottom Line: Try Using Both

While SEO and PPC have unique benefits for your campaign, it’s often a good idea to implement both methods wisely in a well-planned marketing strategy.

Try running a PPC campaign first to generate faster results. Test keywords to see which result in the most conversions. Then, implement those keywords in your SEO campaign.

SEO can be your go-to Internet marketing option if you have a limited advertising budget. On the other hand, PPC wins if you have a high-converting product or time-sensitive offer.

Avoid relying on just one of these channels. Instead, use each of them based on what your website needs for more online visibility.

We recommend you contact Omaha SEO Company for more information or to take care of all our marketing business needs.

Omaha SEO Company

We are premier internet marketing company providing:

Omaha SEO services
Website Design
Local SEO
Email Marketing
Social Media Marketing
And More

Our goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients.

Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Omaha SEO Company

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13:58 16 Dec 19

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Ash H

13:54 09 Dec 19

My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!

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20:39 26 Nov 19

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17:40 22 Nov 19

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20:59 18 Oct 19

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16:35 09 Oct 19

Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!

Phil Labadie

22:10 26 Sep 19

Omaha SEO Company Gets FIVE STARS!
We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!

Bob Fritz

16:07 28 Aug 19

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Robert Kraft

20:00 27 Aug 19

I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.

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16:21 16 Aug 19

They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!

Ryan Ross

14:08 27 Apr 19

Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.

Julie Fowler

19:39 05 Feb 19

We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.

Charles Farley

19:58 07 Dec 18

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Legacy School

14:35 02 Nov 18

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23:35 07 Sep 18

Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.

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