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30 SEO Terms Every Non-SEO Should Know

Posted by: Omaha SEO Company , March 30, 2015
Posted in 5 Myths of SEO, 9 Ways to Improve SEO, Backlinks, Google Algorithm, Google Place Ranking, Google Ranking, Google SEO, Keywords, Meta Tags, Negative SEO, Organic SEO, SEO, SEO Competition, Site Ranking | | 410 Views

30 SEO Terms Every Non-SEO Should Know

SEO, like most Internet marketing specialties, has a language all its own. The definitions below will give business leaders a better understanding of the very important ideas behind key SEO terms, and help them evaluate SEO agencies and campaigns more confidently.

30 SEO Terms Every Non-SEO Should Know

1. 301 Redirect

A 301 redirect is Google’s preferred method of automatically taking visitors to an old URL or (sometimes) a URL with duplicate content to the current, correct page. SEO impact: Points Google to the content you want it to see.

2. ALT Tag

An ALT tag is a bit of HTML code that causes a text description of an image to display when the image itself does not display on the screen. SEO impact: Google bots read ALT tags, giving your images better organic visibility when they are optimized

3. Anchor Text

Anchor text is the text you click on in a hyperlink. SEO impact: Google looks for natural link text; e.g., text that varies from keywords to the URL to the company name to simply “click here”, etc. Over optimizing anchor text with keywords can negatively affect organic visibility.

4. Authority

“Authority” describes how highly Google regards your website (domain authority) or a particular Web page (page authority). Following White Hat SEO practices has a cumulative effect of increasing domain authority and page authority.

5. Black Hat SEO

Aggressive SEO practices designed to manipulate organic rankings for short-term results are referred to as Black Hat. SEO impact: Using Black Hat techniques can result in severe penalties and should be avoided at all cost.

6.Canonical URL

When a website(s) has active pages with duplicate content, or multiple URLS for the same page (e.g., SampleURL.com and sampleurl.com) a canonical URL tells Google which page is the main source of the content. SEO impact: Canonical URLs ensure Google points users to the version of a Web page you want them to see.

7.Content Marketing

Content marketing is an Internet marketing technique where content is used to drive leads and improve branding. SEO impact: Creating high quality on-site and off-site content produces significant SEO impact: Creates natural inbound links and improves domain and page authority.

8. Conversion

When a user clicks on an organic link in a search engine, or phones a company using information from an organic link, they are SEO conversions. SEO impact: Conversions are a useful metric for evaluating SEO performance. However – all conversions are not sales leads, so it is extremely important to validate sales leads as part of SEO execution and evaluation.

9. Directory

Directories are websites that display lists of recommended or endorsed websites, usually within a particular niche. SEO impact: Having a directory listing with a link can be very good or very bad for SEO, depending on the authority of the directory website in question.

10. Google Analytics

Google Analytics is a free service that provides highly detailed information and statistics about website performance. SEO impact: Google Analytics provides essential information for SEO, including sources of referred traffic (e.g., traffic sent from Google organic search to the website), and traffic and user behavior on individual website pages.

11. Google Webmaster Tools

Google Webmaster Tools is a free service that allows webmasters to identify and correct website issues that impede SEO performance. SEO impact: Webmaster Tools is invaluable for on-site optimization.

12. Internal Link

Internal links are hyperlinks that link to other pages within a website. SEO impact: A website’s internal linking system, if well constructed, helps Google determine the relative importance of website pages and thus improves search visibility.

13. Keyword Research

Keyword research is the process of systematically reviewing search terms used in organic search and evaluating their potential effectiveness for SEO campaigns. SEO impact: All SEO campaigns must start with detailed keyword research, since an SEO campaign is only as good as the search terms its online content is built around.

14. Keywords

Keywords are the words and phrases search engine users input on Google, Bing and other search engines. SEO impact: Strategically valuable keywords are ones used by people looking for a company’s products and services, but don’t know who the company is or are not aware it sells those particular things.

15. Landing Page

In SEO, a landing page (or entry page) is a website page that search engine users come to after clicking on an organic link. SEO impact: Creating persuasive, informative landing pages for strategically important keywords greatly improves lead generation.

16. Link Acquisition

Link acquisition, also referred to as link building or link development, is the SEO process of acquiring high authority, relevant backlinks to a client website. SEO impact: Link acquisition must be undertaken carefully by firms intimately familiar with best practices — Black Hat techniques can be interpreted as manipulative by Google and do much more harm than good.

17. Link Profile

A website’s link profile is the totality of inbound links pointing to that website. SEO impact: A strong link profile, which is diverse and driven by other websites that desire to link to the website based on the quality and usefulness of its content, has a huge positive impact on SEO performance.

18. Link Reclamation

Link reclamation is the SEO process of identifying poor quality links to a website, and then taking steps to eliminate or improve them. SEO impact: Over time, a website builds up links from websites that have fallen into disfavor with Google or are otherwise undesirable. Cleaning them up improves a website’s link profile and SEO performance.

19. Long Tail Keywords

Long tail keywords are keyword phrases that are highly detailed, often having relatively low search volume but also a very high likelihood of producing conversions, such as “buy 100% organic sunscreen in orlando”. SEO impact: Companies that focus only on high volume keywords rather than including longtail keywords miss significant opportunities to generate sales leads.

20. Meta Description

A Meta description is a snippet of HTML text associated with a Web page that sometimes displays under a link in organic search results. SEO impact: A persuasive Meta description encourages users to a click on a link, thus improving conversions and lead generation.

21. Meta Title

The Meta title of a Web page is HTML code that describes the content of a page. Meta title tags should always be unique, accurate and include important keywords. SEO impact: Well-written Meta titles have great importance in communicating what a page is about to Google. They are probably the most important thing to get right on a website.

22. Off-site Optimization

Off-site optimization is SEO work undertaken away from the website to improve organic search visibility. Tasks include off-site content marketing and directory listing/renewal. SEO impact: To be successful, all SEO campaigns should have a robust off-site component.

23. On-site Optimization

On-site optimization is SEO work undertaken within the website to improve organic search visibility. Tasks include reviewing Google Webmaster Tools to correct errors and adding strategic website content. SEO impact: To be successful, all SEO campaigns should have a robust on-site component.

24. Ranking Factor

A ranking factor is something known to be part of the Google Algorithm for the ranking of website content, such as Meta titles. Some factors, such as social media mentions, are not definitive ranking factors, but are instead only correlated to high organic search visibility. SEO impact: A competent SEO company understands the nuances of the many ranking factors and takes them into account for all campaign activity.

25. Robots.txt

Robots.txt is a “behind-the-scenes” file on a website that tells Google “robots” / “bots”  / “crawlers” (see spider) to ignore certain content or provides other instructions to them about how to read and interpret the website. SEO impact: Proper use of robots.txt makes it easier for Google to understand and thus give higher visibility to strategically important website pages.

26. Search Algorithm

A search algorithm is a complex “recipe” for evaluating the organic search engine significance of website pages relative to the keywords search engine users input when conducting a search. The most important of these is the Google Algorithm, as Google continues to be the dominant, most widely used search engine. SEO impact: Google’s algorithm changes continually. A competent SEO company keeps pace with algorithm updates, so as not to use outdated techniques that result in neutral or even negative results.

27. SERP S

ERP stands for search engine results page. It is the page of links search engine users see after inputting keywords for a search. SEO impact: Today, SERPs are highly customized. Universal search, personalized search and other factors have resulted in SERPS with various types of results on the page, obscuring the meaning of “rankings.” Competent SEO companies thus focus on overall visibility rather than pursue hard to calculate and relatively unimportant ranking numbers.

28. Sitemap

A sitemap is a list of Web pages on a website. For SEO, Google recommends specific sitemap attributes to enable it to better understand and rank a website. SEO impact: A properly structured sitemap has a large role in improving search engine visibility, especially for websites with many pages.

29. Spider

A “spider” is a search engine robot that visits and analyzes a website. Google spiders. SEO impact: Well-optimized websites enable spiders to quickly and correctly interpret its content and thus improve organic search visibility.

30. White Hat SEO

White Hat SEO practices follow Google guidelines and other established best practices. SEO impact: Using White Hat SEO techniques is the best way to obtain results for SEO campaigns in the long term.

SEO is an foundational part of most Internet marketing strategies. Executives don’t have to be subject matter experts, but the better they understand the principles behind SEO, the better able they are to keep their programs on track.

Omaha SEO Company

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Our goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients.

Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

Omaha SEO Company
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Jared Mertz
Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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