Omaha SEO Company

402-616-5525

FREE CONSULTATION
  • Home
  • Services
    • Custom Websites
    • Search Engine Optimization SEO
    • Local Search Optimization
    • Pay Per Click Marketing
    • Social Media Marketing
    • Email Marketing
    • Graphic Design
    • Marketing Consulting
    • Videos & Photographs
    • Podcasting Services
  • Our Partners
  • About Us
  • Contact Us
  • Blog

4 Common Small Biz Web Design Disasters

Posted by: Omaha SEO Company , March 24, 2015
Posted in Website Design, Website speed | | 358 Views

4 Common Small Biz Web Design Disasters

The vast majority of small business owners understand just how important their website is to the success or failure of their company. For many, it’s the central hub of their business and has a pivotal role in their marketing and branding. For e-commerce stores, it is the business. With so much at stake, getting the website design wrong could spell disaster.

Website design is the same as any other type of design, in that a certain amount of the skill required to be a good designer should be innate. Some people just don’t have an aesthetic eye, and despite learning the website design rules, they’ll still create an unsightly mess. It’s not for want of trying of course, in fact if anything they’re probably guilty of trying a little too hard.

4 Common Small Biz Web Design Disasters

This article will take a look at some all too common Web design disasters made by small businesses, and include a few incriminating images to show these aesthetic affronts in action (some of which will look like we’ve made a trip back to the 90s).

1. TOO MUCH CLUTTER

The eyes are a very sensitive organ and should be treated as such. For the most part, they prefer to settle on tranquil, well ordered spaces that have been designed sparingly to convey only the most important information. It’s great that owners are passionate about their businesses and have so much to say, but that doesn’t mean it should all be crammed onto one page.

As a general rule of thumb, the more extraneous items there are on a Web page, the less professional it’s going to look. Too much clutter and a website risks falling into the realms of spam.

In terms of customer behaviour, an overly cluttered website will lead to a high bounce rate, a lower rate of returning visitors and a reduction in those all important conversions. Basically everything a small business does not want!

2. GETTING COLOR AND CONTRAST WRONG

It might sound trite, but sometimes less really is more. Getting the color and contrast right is a crucial part of any good website design. Its importance is more than just visual. Readability is key. Visitors should be able to read all the content on a site and navigate it freely.

There are a number of color contrast tools out there that can check whether the contrast on a website conforms to accepted standards. Size can also play an important part in creating a contrast. If color is uniform on a website, the size of text can help to differentiate between menus, sub-menus and body copy.

3. CONTENT OVERLOAD

Digital marketers have spent the last two or three years harping on about the importance of content, and to be fair to them, they’re right. Content is what draws the masses from far and wide. It gives them a reason to visit a website. The trouble is, all that content can be tricky to present in an intuitive, unobtrusive way.

Web browsers like to scan and sift through information to find what they’re looking for. A strong and logical content hierarchy can vastly improve the user’s experience, without the need for them to scour your epic chunk of text to find the sentence or two they need.

4. ASSUMING (ANYTHING)

Making assumptions is a dangerous game for any business owner to play. Assuming that visitors will understand where they have to go to perform certain actions, without clear instructions, will cause them to leave in their droves.

Hands up who has left a website thanks to the lack of any decent navigation? Exactly.

Navigation is a priority, and is something small businesses should decide on before any website design takes place. Not knowing where to go to find the information a visitor needs is incredibly frustrating. As soon as they has to actively think, they’re gone, so make the navigational structure simple and logical. Here are a few tips:

  • Group related pieces of content
  • Use icons to aid navigation wherever possible
  • Create a navigational hierarchy that leads the visitor naturally through the process they’re trying to complete

To their credit, there is some attempt at setting up a navigational structure on this 007 website, but it’s not one Miss Moneypenny would be particularly impressed with.

And there you have it. Some of the worst Web design disasters to have been perpetrated in recent years. Although these examples may seem over the top, heeding the tips in this post will ensure you’re not guilty of any design-based travesties of your own.

Omaha SEO Company

We are premier internet marketing company providing:

  • Omaha SEO services
  • Website Design
  • Local SEO
  • Email Marketing
  • Social Media Marketing
  • And More

Our goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients.

Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Previous
Next

Recent Posts

  • Are People Reading Blogs Anymore? June 21, 2022
  • Is Storytelling Effective for Marketing? May 27, 2022
  • What’s the Difference Between EAT and YMYL Content? May 9, 2022
  • Top Ways to Make Your Content SEO Friendly April 22, 2022
  • What Should I Be Looking at in Google Analytics? March 28, 2022

Omaha SEO Company Reviews

Omaha SEO Company
Omaha SEO Company
5.0
Based on 41 reviews
powered by Google
review us on
Jared Mertz
Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
Next Reviews
js_loader
  • Contact Info
  • Get In Touch
  • Text Us
Email
contact@OmahaSEOCompany.com
Phone
402-616-5525
Text
(402) 616-5525
Facebook Marketing Partner
Google Partner
Best of Omaha 2018
© Omaha SEO Company