How To Boost Your Google Map Ranking
,One of the most effective ways of luring more local customers to your business is to rank in Google Maps. Being at the top of Google Maps can be the difference between getting the business or getting overlooked. But how do you accomplish rising to the top spot in rankings? Don’t stress about it; we have a solid plan to improve your ranking on Google Maps and make your business stand out.
How to Boost Your Google Map Ranking
Claim Your Google My Business profile
First, claim your GMB profile. Ensure all business information is accurate, including:
- Name
- Address
- Phone number
- Ensure the website URL matches your website and directory listings
Choose categories relevant to your business and help Google understand what you do.
Next, write a functional description and include:
- Services, selling points, and keywords
- Add your business hours on standard trading days and holidays
- Add high-quality images and videos of your business, products, and team for a more visually appealing profile
Encourage and Manage Customer Reviews
Reviews count toward your ranking on Google Maps. Positive reviews enhance your reputation and inform Google that your business is trustworthy. This also adds value to the community.
It’s surprising, but many local companies don’t know the importance of collecting Google Reviews from their customers. This can bump their business listings up the rankings.
Getting reviews is great, but don’t waste the opportunity to engage. Google loves it when businesses respond to reviews; it is another way to move your business up the rankings.
So, what do you do with those negative reviews? Don’t they tarnish your reputation?
No, if you are responding to the negative review in a professional manner, Google views that as favorable behavior.
If someone is trying to sabotage your business with a fake negative review, there are steps you can take. You can appeal the review with Google. This will help you reestablish your reputation through Google search.
Optimize Your Website for Local SEO
A well-SEO-optimized website should have:
Local keywords sprinkled throughout your content, meta descriptions, and titles. This is a great content strategy to rank higher on Google. For example:
If you have a Los Angeles bakery, you will target “Los Angeles Bakery” and “Best Cakes in LA.”. Also, add similar long-tail keyword phrases to help Google relate them to local searches.
If your business has multiple locations, create unique pages for each company. It’s easier for Google to relate a business with specific locations, improving its ranking in Google Maps.
Embedding a Google Map to your location or contact pages is an easy but effective tactic because:
- The map helps prospective customers find your business
- Google recognizes that your business is tied to that specific location
Reach for Local Citations and Backlinks
Ranking higher on Google Maps heavily relies on citations and backlinks from locally relevant platforms. These relationships raise your visibility. Ensure your business is listed on all local directories, including Yelp and TripAdvisor.
Maintain accurate information across your business listings with your company name, address, and phone number. Inconsistency confuses search engines and causes your business to rank low with Google Maps.
Another effective strategy is featuring your business in local publications. Contact local newspapers, blogs, and influencers for a write-up on your business. A mention in a blog post or backlink from a trusted local source goes a long way. This can help to improve your credibility and increase your rankings.
Online Presence Engages The Community
Online presence is effective for engaging in your immediate community. Sponsoring or attending local events increases the chances of your business being mentioned on other local websites. That provides quality backlinks and further strengthens your ranking on Google Maps.
Professional Local SEO Specialists: Take Your Local Business to the Next Level of Success
Improving Google Maps ranking requires continuous effort and a good knowledge of local SEO best practices and current strategies. Local SEO specialists can take your business up a notch in Google Maps rankings with a few tweaks to your SEO strategy.
They’ll get you to the top spot and maintain your ranking, bringing more visitors to your local web pages and getting your feet into your local business location.
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