Category: Social Sites

1. Provide Value One of the best ways to increase the effectiveness of content is to make sure that it provides value to consumers. Clothing retailer Aerie, for example, recently sent out an email with the subject line “Our Stylist’s Tip: Add Something Extra!” Not only does the subject line gets straight to the point,

Read More…

As social media has matured, it has made one of the most difficult transitions a medium can undergo, evolving from a casual time waster to a necessary business tool. Seeing the massive amount of time consumers spend on social networks, many brands have incorporated social elements into their own websites in hopes of driving more

Read More…

Retailers have been looking for ways to sell inventory via social media since the inception of Facebook and Twitter – typically without much luck. Retailers are fixated on social commerce because these networks are leveraged every day by consumers, with Pew Research revealing 71 percent of Internet users were on Facebook in 2014. This provides

Read More…

The majority of businesses are leveraging social media to engage their existing and potential customer base but many are still – even in 2015 – doing so with blinders on. They are either not measuring their return on investment from the various networks or are not creating engaging social media calendars, not responding to customers

Read More…

1. Update the Bio/About Section Local business owners should pay special attention to the bio/about section on their social profiles because this valuable real estate can impact consumers’ decisions to follow or like a brand. Moreover, this section enables businesses to showcase their establishment’s hours of operation, address and contact info, which is both convenient

Read More…