Category: Social Sites

For those businesses that have yet to run a Facebook ad, let the following serve as a five-step guide to getting started.

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While still a digital mystery to most brands, social media has quickly become a valuable channel for those that can leverage its innate power.

What makes social so interesting is that audiences self-select somewhat, defining their interests, aligning themselves with both their wants and needs. If marketers can identify the optimal audience, develop in-demand content and craft messaging that compels prospects to convert into leads, social media can provide immense value.
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1. Provide Value

One of the best ways to increase the effectiveness of content is to make sure that it provides value to consumers.

Clothing retailer Aerie, for example, recently sent out an email with the subject line “Our Stylist’s Tip: Add Something Extra!” Not only does the subject line gets straight to the point, but it also doesn’t come off too promotional, which isn’t the case for many e-commerce emails. What’s more, once a consumer clicks on the message they can view brief style tips with image examples that come directly from the retailer’s stylist. Plus, some of the tips aren’t even clothing-related, which makes the content come off as more trustworthy and less like a marketing campaign. That said, the message still features a “Shop Your Heart Out” call-to-action (CTA) at the bottom, which directs subscribers to Aerie’s website so they can put the stylist’s tips to use if they are feeling inspired to go on a digital shopping spree. Continue reading→