Video Marketing Errors
Thanks to the video, however, marketing is being revamped and reinvigorated in many ways. Often though, professionals who are innovative enough to explore the many opportunities that video marketing presents, are stuck in the old school way of thinking – failing to stretch their story-lines, calls-to-action, graphics and even humor.
Here are three video marketing errors most make, and some ideas to avoid them.
Video Marketing Errors
THEY MAKE THEIR VIDEOS TOO SALESY
No one likes being made to feel fooled or taken advantage of. But then again, people also don’t like being tricked into marketing schemes. So when using video marketing as a tool, you want to find the best way to get your point across while still keeping it relatable.
THEY CHOOSE THE WRONG TITLE
In today’s world, we know well that content is king. And when it comes to marketing, titles are the crown upon the king’s head. It’s what attracts viewers/potential customers to your video, so you want to be sure that you find the best way to present the jeweled crown. The title of a video is in essence a first impression, so it must be title concise, applicable and attention grabbing.
Let’s look at Buzzfeed’s YouTube page for a positive example. Offering different series of video categories, the viewers know what to expect of the videos. Giving the viewer a preemptive notion of the video’s message is a great way to prepare them for the idea you’re trying to get across. Furthermore, it gets the viewer excited because he/she is better able to anticipate the message of the video about to be viewed.
THEY DON’T PAY ATTENTION TO VIDEO LENGTH
Attention spans are short these days. Thus another reason to use videos as a tool for marketing – it’s a shorter way to express a decent amount of information. But what’s the “right” length for a marketing video? Well, there’s no hard and fast answer to that. However, generally speaking the idea is that the shorter the video, the better. While this “short and sweet” rule tends to be the most dominant opinion out there, bear in mind that this is specific to the message being conveyed and the platform on which it is being expressed.
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