Does HTTPS Help SEO?
Most people shoot a quick look over at the address bar of their web browser as they visit a page. Even if they already know that the address bar will say Facebook.com or Google.com, they still look, and if you look closely enough, you’ll notice that not all web addresses start the same anymore. These days, some site addresses start with the prefix https:// instead of the former http:// that was popular a few decades back.
Why?
Does HTTPS Help SEO?
The answer is cybersecurity. HTTPS is naturally more secure – but how does this affect your SEO? More than you can imagine. Here’s what HTTPS has to do with how effectively your site’s SEO will work.
HTTPS versus HTTP
HTTPS is designed to be the more secure communication channel: For most popular websites like Facebook, YouTube, Instagram and Google, the transition was a given – and seeing the https:// prefix gives you the reassurance that the site you’re visiting is the authentic one with the right security certificate.
Search Engines Have Rules
Search engines are as competitive as fight club – and just like fight club, you can expect rules. You can pull as many clever SEO tricks as you want, search engines still have set rules that you can’t work around – and one of these rules is that HTTPS sites are naturally ranked higher than their HTTP equivalents in rankings.
Search engines want to keep their users (and often their own data) secure: This means that search engines don’t want to take the risk of their clients and site visitors ending up on sites that might not be as secure as they should be. Older HTTP sites (and ones built with ancient code and little virus protection) all rank lower than their updated counterparts.
Upgrade and Uprank
Upgrade your domain to HTTPS encryption and search engines will automatically consider you far more secure – and this can increase your ranking in results.
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