Wix vs WordPress Better For SEO
Comparing Wix vs. WordPress pits two titans of website creation against each other. The two platforms are among the most popular online design and publishing tools out there, great for both beginners and experienced developers. But which: Wix vs WordPress Better For SEO?
Wix vs WordPress Better For SEO
There are two types of SEO: off-page and on-page (also called, technical) SEO. Off-page SEO strategies include:
- Keyword research
- SEO blog writing
- Link-building
- Social media sharing
- and much more!
These are the things that you can do that don’t involve any tweaking or coding with your site.
On-page SEO is optimization the user cannot see. On-page SEO means optimizing the code and function of your site so that Google indexes your pages. These include:
- Speeding up loading times by improving data structure
- Optimizing and organizing your code like headers, meta tags and image alt tags
- Improving mobile web responsiveness (Google loves websites that look good on a phone)
An ideal website builder helps with your with both types of SEO.
What’s the Difference Between Wix vs WordPress?
Wix is an all-in-one website builder that’s perfect for beginners and non-coders, whereas WordPress is a self-hosted open-source content management system. This means that with WordPress you build your site totally from scratch, while with Wix everything comes built-in and ready for you to start building.
WordPress is more powerful than Wix, but requires more technological knowhow to use – knowing how to code is particularly helpful if you want full flexibility. In contrast, Wix makes everything as easy as possible – it even has design assistance that can build a personalized site for you!
Wix lets you build a professional looking website quickly and easily, providing pre-designed templates, built-in security, and in-house features. On the other hand, WordPress is ideal for creating complex sites, and gives you full flexibility and control. You’ll need to find hosting, install plugins, run updates, and more.
How is Wix’s SEO?
When it comes to off-page SEO, Wix has what they call the Wix SEO Wiz (in short for wizard). It is a step-by-step planning wizard to help you come up with SEO strategies for your Wix site.
It helps you choose keywords to write about and it hooks you up with Google Analytics and Google Search Console. In terms of on-page SEO, Wix is fine. It covers most of the basics: it allows you to set meta titles, meta descriptions, headings, and custom URLs.
You can also customize image alt texts, create 301 redirects, and integrate social media sharing options. Other good SEO features include SSL encryption (search engines rank sites with encryption higher), the ability to ‘hide’ certain pages from search engines, and integration with both Google Analytics and Search Console.
How is WordPress’ SEO?
When it comes to off-page SEO, WordPress has plugins that help you create, optimize, and propagate content. For example, these are plugins like Yoast that, aside from checking grammar, keyword density, and post tags, even recommend an SEO-friendly writing style!
Moreover, social media, Google Analytics, and Google Search Engine can also be integrated to your WordPress site through plugins.Aside from giving you the usual ability to modify meta titles, headings, and tags, there are SO MANY plugins that can be used for page acceleration, image optimizations, and caching. These greatly improve your page loading times (search engines give more priority to sites that load faster), which can help your site rank higher.
WordPress offers plugins that continuously check your site for broken links (search engines ‘penalize’ sites with broken links); and plugins that automatically create internal links once you type set keywords.
These make is super easy to monitor your site for anything that might reduce your SEO traction.
Wix vs WordPress Better For SEO: WordPress Wins
Unless you’re just really lucky, building a website is pretty much meaningless without some understanding of SEO. Search engine optimization is how you capture the attention of popular search engines, like Google or Bing, and earning their favor puts your site on the radar of potential visitors or customers. SEO matters — so it’s become a hot topic when comparing site builders.
A leading argument in WordPress.org’s favor is that the software comes with “cleaner” code out of the box. This makes sites easier for bots to navigate, read, and judge for authoritativeness.
Knowing what we know about optimizing your website for search engines, the more control you have over the content and structure of your site, the better. WordPress (the self-hosted platform, not necessarily the fully hosted online version; know the difference) gives users the utmost granular control over HTML, CSS, image attributes, design, and URL structure.
What really wins us over, however, are the plugin options available to further the SEO advantage:
- WordPress SEO by Yoast
- All in One SEO Pack
- Jetpack by WordPress.com
Tools like these are what really give WordPress users the upper hand over Wix website owners. Not only are the SEO resources for WordPress abundant, but plugins and apps bring the WYSIWYG approach to an otherwise somewhat intimidating subject matter.
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