Month: August 2015

As social media has matured, it has made one of the most difficult transitions a medium can undergo, evolving from a casual time waster to a necessary business tool. Seeing the massive amount of time consumers spend on social networks, many brands have incorporated social elements into their own websites in hopes of driving more

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Retailers have been looking for ways to sell inventory via social media since the inception of Facebook and Twitter – typically without much luck. Retailers are fixated on social commerce because these networks are leveraged every day by consumers, with Pew Research revealing 71 percent of Internet users were on Facebook in 2014. This provides

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