Google Trusted Stores: Introducing new features and simpler implementation
Hello,
We recently introduced a set of improvements to the free Google Trusted Stores program that make it easier to apply and offer more benefits to boost shoppers’ confidence across the web.
Google Trusted Stores: Introducing new features and simpler implementation
Improvements include:
- The technical integration has been simplified, and shipment and cancellation feeds are no longer required. All you need to do is to create an account, sign the program agreement and add two code snippets to your website before entering the qualification period.
- The Google Trusted Stores badge is now displayed on HTTPS pages, enabling full HTTPS websites to join the program and the badge to appear on your checkout pages.
- You can now specify a custom position for the badge to display on your website.
New AdWords features of the program:
- As a Google Trusted Store, you can set up a review extension highlighting your Trusted Store status, which adds a line of text to your AdWords ads and may increase the click-through rate by 10%.*
- Google Trusted Stores automatically collects customer reviews that feed into seller ratings and can help you qualify to display seller ratings in AdWords and onGoogle Shopping.
Note that your current Trusted Stores account has been deleted. The information required to create a Google Trusted Stores account has changed, and your account was missing this information.
Creating a new Trusted Stores account is an easy step-by-step process that only takes 20-30 minutes to complete. Once you have created an account, you are ready to integrate and then apply for the program.
We invite you to take advantage of the new features of the program by creating a new account here.
Sincerely,
The Google Trusted Stores Team
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