What Backlinks Are & Why They’re Important?
Backlinks are an essential part of promoting your site, and understanding how they work behind the scenes is vital to increasing your site’s ranking on search engines and drawing more traffic to your site. Here’s more about just what backlinks are and how you can incorporate them into your website.
What Backlinks Are & Why They’re Important?
Defining Backlinks
Simply, backlinks are website links that link back to something. Every time you mouse over a highlighted area on a website like Wikipedia, that’s a backlink. Clicking on these can either take you to another part of the site (internal backlinks) or take you to another third-party site relevant to the text (external backlinks).
Why does this mean anything for your website? A site with no backlinks or internal links will be classed pretty low down on your average search engine’s results. Search engines see backlinks as a type of online reputation, and the more relevant backlinks a site has, the higher it will rank when people search for relevant terms.
The Art of the Link
Selecting the right backlinks for the right keywords is an art – and search engines can see right through you when you’re filling an article with links that lead nowhere useful, or are just there to promote something. Instead when using links, you want to ensure they fit in with the text, and that the “anchor keywords they’re attached with make sense in context – if not, your site is automatically banished to search engine purgatory.
Clever link use is what makes sites like YouTube, Wikipedia or Cracked so successful. People keep clicking on backlinks and relevant content, and this is what keeps people on the website for several hours at a time – how many times has a website managed to lure you in with internal backlinking that kept you reading for hours? That’s your goal when promoting your own site.
Omaha SEO Company
We are premier internet marketing company providing Omaha SEO services as well as a wealth of additional services to clients both locally and across the US. Our goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients.
Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
