Remarketing: What Is It and Why Do You Need It?
Remarketing is a form of marketing that can help businesses and users to reach a more targeted audience online. The concept is simple. As the name suggests, this involves literally remarketing to an audience that you have already advertised or marketed to.
Remarketing: What Is It and Why Do You Need It?
This is achieved through the use of cookies, specifically, when a visitor lands on a website, a cookie will be stored on their computer via their browser. That cookie can then identify that user, or at least identify the fact that they have previously seen a particular web page or product.
This in turn suggests to the business that the individual has some interest in said product or service. For instance, if you have spent 5 minutes looking at an advert for a particular product, chances are that you have at least some interest in that product.
Maybe you decided that you didn’t need it, or that you couldn’t afford it. But then you see an advert for that same product – possibly discounted – at a time when you’re feeling more impulsive. And so you buy.
Idea Behind Remarketing
Use cookies to target the hottest leads possible. And by doing this, you reduce the likelihood of showing ads to people who have no interest, and thereby enjoy a much more efficient ad spend.
Is it perfect? No, nothing is. Of course, this does mean that remarketing will often show ads to people who have already purchased those products. And it runs the risk of showing ads to people that decided they didn’t need a product because they already had it for instance – for reasons that they aren’t likely to go back on.
On the whole though, this is a highly effective method for digital marketing that can bring in large amounts of revenue.
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