8 Useful SEO Tools for SEO Newbies
Being a newbie in the world of SEO (Search Engine Optimization) does not mean you have to be drowned in the complexity of the subject. A lot of beginners might seem to find it a little confusing to work on this when there are a lot of misinformation seen online, making it hard to tell which one will really work on their websites. But as perplexing SEO can be, there are fundamentals that are quite simple to understand and with the right SEO tools, even a newbie can never go wrong. There are several free SEO tools available online that beginners could use while still perfecting their expertise in search engine optimization. You might be surprised that these quality tools are given out by SEO professionals for free. Here are the lists of free SEO tools for newbies:
8 Useful SEO Tools for SEO Newbies
Still one of the most important tools in the SEO world, Google Analytics lets you track how users are interacting with your website — where they’re coming from, what pages they’re viewing, how long they’re staying, and more. GA4, the latest version, offers deeper insights into user behavior and works seamlessly with Google’s evolving privacy standards.
Previously called Google Webmaster Tools, this tool helps you monitor how Google sees your website. From indexing issues and crawl errors to top-performing keywords and click-through rates, Search Console gives you a front-row seat to your site’s organic performance. It’s essential for identifying opportunities to improve visibility in search results.
This keyword research tool lives inside Google Ads but is free to use. It helps you discover what people are searching for, how often they search, and how competitive each keyword is. A great starting point when building content or planning your SEO strategy.
Ahrefs is one of the top names in SEO, and they now offer a free version of their site audit and backlink analysis tools. It’s great for checking technical SEO issues and finding who’s linking to your site — two key areas every SEO beginner should be looking at.
This is an all in one downloadable SEO plugin solution that can be installed on a website. It helps optimize every webpage and helps your focus on improving the content of your website.
Ahrefs is one of the top names in SEO, and they now offer a free version of their site audit and backlink analysis tools. It’s great for checking technical SEO issues and finding who’s linking to your site — two key areas every SEO beginner should be looking at.
This handy browser extension from Moz gives you a quick look at domain authority, page authority, and backlink info as you browse the web. It’s a useful companion for competitor research, especially when you’re trying to figure out which sites might be worth reaching out to for backlinks.
This tool crawls your website like a search engine would and helps identify broken links, missing title tags, duplicate content, and more.
While most people focus on Google, don’t forget about Bing. This tool gives you data similar to Google Search Console but for Microsoft’s search engine. It’s especially helpful for getting more eyes on your site from a different audience.
A treasure trove for beginners, SmallSEOTools.com offers a collection of free utilities in one place — from plagiarism checkers and keyword position tools to backlink analysis and on-page SEO audits. It’s a solid, all-around toolkit that’s simple to use and helps you cover multiple SEO areas without jumping between different platforms.
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