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What Should I Be Looking at in Google Analytics?

Posted by: Omaha SEO Company , March 28, 2022
Posted in Digital Marketing, Google Analytics | | 216 Views

google analytics

You have a set up google business account. Now it is time to start understanding how effective your business is on the search engine. Google Analytics provides marketers and entrepreneurs with reports that help determine the success rate of marketing efforts in the online space. Analytics will also be able to tell you areas that you need to focus on. Google is the world’s most popular search engine, and it is an effective tool for businesses to reach their target audiences. The goal of any marketer or entrepreneur is to achieve the top search rank to reach wider communities and be the first option of choice for consumers.

What Should I Be Looking at in Google Analytics?

Reports that your Google Analytics account provides can be intimidating, and confusing. However, after spending some time on it and understanding what it is that you need from the analytics, it becomes easier to comprehend. Here are some of the most important reports that Google Analytics offers your business and why they are important.

Report for Mobile Performance

Mobile devices are the most convenient way for consumers to access businesses online. That is why it is an important factor to look at for ecommerce businesses. Mobile devices have become so important that the Google search engine may penalize websites that aren’t mobile-friendly. Recent studies in the U.S. show mobile devices account for 30 percent of all ecommerce sales. Mobile device reports are easy to add to your list of reports and will show you performance on mobile, as well as other devices such as desktops or laptops.

Report for Traffic Acquisition

Traffic acquisition reports are highly effective for analyzing the success of your SEO strategies and paid advertisements. Acquisition reports are important for understanding if marketing strategies are effective, and if not, where you should be looking to improve. The whole point of SEO and advertising strategies is to direct traffic to your website. Traffic acquisition reports will show you the analytics of the traffic that is going through your site. A traffic acquisition report is a standard report that can be found in Google Analytics so you won’t have any trouble finding it.

Report for Content Efficiency

The content efficiency report is linked to the traffic acquisition report. This report focuses mainly on the engagement with, and the efficiency of, the content that is on your site. Content efficiency reports can answer questions such as:

  • What content visitors are engaging with the most by the community?
  • Which content is being shared among the consumers?
  • What type of content performs the best? (videos, articles, and more)
  • Which content is converting readers into customers?

Answering these questions will provide you with accurate information on what type of content you should be focusing on, and what content you should improve.

Reports for Bounce Rate vs Exit Rate

Bounce rate is the number of users visiting your website and then exiting without looking at other pages or content. Exit rate is the number of users that go through multiple pages on your site and then exit the site. This is a good report to use as you are able to better determine the pages of the site that seem to get the most interest.

Bounce rate and exit rate reports also allow you to determine which pages on your site you should look to obtain more engagement from. This can increase the potential to convert consumers into customers. Bounce rate and exit rate reports are standard reports and accessible for you to use on your Google Analytics.

Try Not to Feel Overwhelmed

There are quite a number of reports on Google Analytics. Although some of the dashboards are difficult to comprehend, take your time to go through each one and understand what the report is trying to show you. Google Analytics can be overwhelming at first and maybe even confusing. However, the information you can gather from Google Analytics reports is effective in helping improve content for the best results for your business and website.

Learn analytics with free online courses from Google Analytics Academy

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Our SEO agency is here to ensure your website is ranking high. Our goal is the top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

Omaha SEO Company
Omaha SEO Company
5.0
Based on 41 reviews
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Jared Mertz
Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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