What Should I Be Looking at in Google Analytics?

You have a set up google business account. Now it is time to start understanding how effective your business is on the search engine. Google Analytics provides marketers and entrepreneurs with reports that help determine the success rate of marketing efforts in the online space. Analytics will also be able to tell you areas that you need to focus on. Google is the world’s most popular search engine, and it is an effective tool for businesses to reach their target audiences. The goal of any marketer or entrepreneur is to achieve the top search rank to reach wider communities and be the first option of choice for consumers.

What Should I Be Looking at in Google Analytics?

Reports that your Google Analytics account provides can be intimidating, and confusing. However, after spending some time on it and understanding what it is that you need from the analytics, it becomes easier to comprehend. Here are some of the most important reports that Google Analytics offers your business and why they are important.

Report for Mobile Performance

Mobile devices are the most convenient way for consumers to access businesses online. That is why it is an important factor to look at for ecommerce businesses. Mobile devices have become so important that the Google search engine may penalize websites that aren’t mobile-friendly. Recent studies in the U.S. show mobile devices account for 30 percent of all ecommerce sales. Mobile device reports are easy to add to your list of reports and will show you performance on mobile, as well as other devices such as desktops or laptops.

Report for Traffic Acquisition

Traffic acquisition reports are highly effective for analyzing the success of your SEO strategies and paid advertisements. Acquisition reports are important for understanding if marketing strategies are effective, and if not, where you should be looking to improve. The whole point of SEO and advertising strategies is to direct traffic to your website. Traffic acquisition reports will show you the analytics of the traffic that is going through your site. A traffic acquisition report is a standard report that can be found in Google Analytics so you won’t have any trouble finding it.

Report for Content Efficiency

The content efficiency report is linked to the traffic acquisition report. This report focuses mainly on the engagement with, and the efficiency of, the content that is on your site. Content efficiency reports can answer questions such as:

• What content visitors are engaging with the most by the community?
• Which content is being shared among the consumers?
• What type of content performs the best? (videos, articles, and more)
• Which content is converting readers into customers?

Answering these questions will provide you with accurate information on what type of content you should be focusing on, and what content you should improve.

Reports for Bounce Rate vs Exit Rate

Bounce rate is the number of users visiting your website and then exiting without looking at other pages or content. Exit rate is the number of users that go through multiple pages on your site and then exit the site. This is a good report to use as you are able to better determine the pages of the site that seem to get the most interest.

Bounce rate and exit rate reports also allow you to determine which pages on your site you should look to obtain more engagement from. This can increase the potential to convert consumers into customers. Bounce rate and exit rate reports are standard reports and accessible for you to use on your Google Analytics.

Try Not to Feel Overwhelmed

There are quite a number of reports on Google Analytics. Although some of the dashboards are difficult to comprehend, take your time to go through each one and understand what the report is trying to show you. Google Analytics can be overwhelming at first and maybe even confusing. However, the information you can gather from Google Analytics reports is effective in helping improve content for the best results for your business and website.

Learn analytics with free online courses from Google Analytics Academy

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