What is Google’s Search Generative Experience?

Posted by: Omaha SEO Company , February 19, 2024

Posted in Google SEO, Search Tools, SEO | | 250 Views

A 2023 survey of 2,205 Americans shows that search, smart assistants, and shopping recommendations offer the most interesting AI products. More than 25% of internet users trust AI search results, ads, and brand recommendations. Users also believe that search results are unbiased, factual, and trustworthy. 40% of millennial Americans are willing to shift to an AI-powered search system, like Google Search Generative Experience, over conventional search tools. But what is Google’s Search Generative Experience? Keep reading to learn more about how to use Google Search Generative Experience (SGE) and how it works.

What is Google’s Search Generative Experience?

Introducing Google Search Generative Experience (SGE)

If you have no experience with Google SGE, this brief guide introduces this revolutionary AI-based technology.

Google Search Generative Experience (SGE) Explained

Google Search Generative Experience (SGE) offers a unique approach to search results. This experimental technology utilizes generative artificial intelligence (AI) to create a fast, clear overview of search inquiries. The user does not need to click on webpage links to do this.

SGE assists users with search tasks such as:

Finding answers to questions
Discovering topic overviews
Summaries of key takeaways in articles
How-to instructions

For instance, if you’re looking for information on the top vacation destinations in the Caribbean, Google would previously direct you to web pages offering this information. GSE provides a list of destinations at the top of the search results page it collects from relevant sources, without referring you to a webpage.

How to Use Google SGE

To access SGE, you’ll need a Google account and Chrome browser, and you’ll need to opt in to use the service. Sign into your Google account and open your Chrome browser. Select the “Labs” icons on the top right of the page, next to your Gmail link.

You can only use SGE on Chrome on a desktop or the Google app on Android and iOS.

GSE is available in the United States and select countries. The service isn’t available in your country if you don’t see the option at the top of the page. After opening the Labs tab, you’ll see the “SGE, generative AI in Search” card. Click on the toggle switch to activate it, and you’re ready to use SGE.

Type your query into the search bar to see AI-generated responses. However, it’s important to note that SGE isn’t currently available for all search queries – it’s a work in progress.

Google SGE – How it Works

We need to understand the concept of generative AI to unpack how GSE works. In layperson’s terms, generative AI refers to a model or algorithm capable of creating content like text, images, code, or audio.

A generative AI system operates on a Large Language Model (LLMS), in which programmers train on huge datasets. We’ve all heard about ChatGPT, and this tech is a good example of what’s capable with an LLM-powered generative AI.

GSE operates on a generative AI unique to its platform, known as The Pathways Language Model 2 (PaLM 2). Google uses this same tech in its Help Me Write feature in Gmail, which you might have already used. GSE utilizes several AI technologies, including deep learning, machine learning, and natural language processing, to search users’ queries and process a response beneficial to the user’s experience.

SGE – A Leading AI Advancement in Google DeepMind

Google DeepMind issued a paper on AI advancements in 2023. It highlights the role of LLMs in enhancing search results and the user experience with its platform. The paper indicates that LLMs are highly beneficial in effectively organizing information and providing an interactive, conversational mode to improve the user experience.

The transformation of its technology extends the role of search engines past the traditional point of merely retrieving requested information. Its advancement in capabilities includes generating creative web content, data synthesis, and building on previous search results.

What is Google’s Search Generative Experience? – Key Takeaways

Google’s Search Generative Experience (SGE) evolves as consumers increase their interest in AI-powered search systems.

Google focuses its efforts with GSE on improving AI-powered searches with faster responses while shifting to an AI-enhanced search experience.

The evolution of the AI search landscape includes new opportunities for organic traffic and content discovery. This enhances the user experience of Google’s organic search platform.

AI-powered overviews serve as a jumping-off point where people can explore more and dig deeper into content on the web.

The project aims to maintain Google’s authority as the leader in search technology while continually improving the user experience.

Additional Reading: Help build the future of Search with Search Labs

Omaha SEO Company | Providing the BEST SEO Services in Omaha

We are a premier internet digital marketing company providing:

Omaha Search Engine Optimization SEO services
Online presence
Website Design
Local SEO Strategy
Email Marketing
Social Media Marketing
Marketing Campaigns
Digital Marketing Strategy
And More

Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media masterminds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.

Our SEO agency is here to ensure your website is ranking high. Our goal is the top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Omaha SEO Company

5.0

Based on 41 reviews

review us on

Jared Mertz

13:58 16 Dec 19

Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!

Ash H

13:54 09 Dec 19

My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!

Kevin Blackmon

17:10 01 Dec 19

I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.

Arik Solberg

20:39 26 Nov 19

At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!

Larissa Carlson

17:40 22 Nov 19

We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.

Carl Jarl Locksmiths

20:59 18 Oct 19

We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.

Tonya Boeckenhauer

16:35 09 Oct 19

Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!

Phil Labadie

22:10 26 Sep 19

Omaha SEO Company Gets FIVE STARS!
We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!

Bob Fritz

16:07 28 Aug 19

Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.

Robert Kraft

20:00 27 Aug 19

I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.

Susan Mortensen

16:21 16 Aug 19

They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!

Ryan Ross

14:08 27 Apr 19

Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.

Julie Fowler

19:39 05 Feb 19

We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.

Charles Farley

19:58 07 Dec 18

Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.

Legacy School

14:35 02 Nov 18

Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.

Kathleen Cavanaugh

23:35 07 Sep 18

Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.

More reviews