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Types of Bad Backlinks To Avoid

Posted by: Omaha SEO Company , April 28, 2021
Posted in Backlinks, Google Algorithm, Google SEO | | 586 Views

 

Bad backlinks are links typically from an untrusted website. Google has been cracking down on these types of links. People are paying for links to have more clicks because it results in a higher ranking and higher authority which can pose a problem to the users due to the risks and dangers that come with it.

Types of Bad Backlinks To Avoid

How do you find bad backlinks?

There are several ways to find both free and paid backlinks. One way is to search for these through Google Search Console. Through this, you can check a list of web pages that links to your site. These links often help your SEO or Search Engine Optimization and are usually from review web pages and social media sites. However, there are shady links that may harm your SEO. Here are some questions that may help you identify bad backlinks.

What kind of website are you looking at right now?

The internet has several low-quality sites that offer hundreds of spammy links. It is likely that a malicious page is associated with it, which can put you at risk.

Does the link benefit your business?

If yes, then you can keep it. However, if the link is irrelevant and you do not want it linked to your business, then you should get rid of it.

Is there a section that tells you what the website is all about, specifically the “About Us” section?

If there are no sections that tell about the website and its developers, then there is something suspicious about it.

What to avoid

Now that you have an idea how to identify a bad backlink, here are different types of bad backlinks that you should probably avoid doing or getting into:

Duplicate Content

Guest posting on blog posts and web publications is a popular backlinking practice. It will heavily benefit your business in search engine marketing if done correctly, but it can be a disaster if done incorrectly.

Low Authority Backlinks

Authority is how Google rates a website, and the more authority you have, the more power the link will have its clicks. So try aiming for those who have a high authority to be sure that it is safe.

Blog Comments

Blog comments can help engagement in your community. Conversations that link back to a blog that explains the subject of discussion may cause natural traffic. However, blog comment links can also have adverse effects, so be careful.

Link Exchanges

Link exchange can have a small positive effect. Still, it will only benefit a small fraction of the search engine optimization benefits, and large-scale link exchanges may seem suspicious and risky.

Irrelevant Backlinks

One-off link is unlikely to gain attention, but the more irrelevant backlinks you have, the more artificial your website’s backlink profile will become. Not to mention it may get you penalized.

Advertorials

It is a prevalent method of business marketing and often an efficient one. But it isn’t effective when it comes to link building. Google has stated that backlinks that are gained from advertorials, an artificial method of link building, go against their guidelines for good practice.

Backlink Generators

Searching for a “Backlink generator” on the internet will lead you to several websites that offer free, high-quality backlinks in minutes. However, it would be best to be careful because these services use automated backlink spammers, where your links are thrown everywhere they can.

Backlink Hacking

Backlink hacking is the act of forcibly accessing a website’s codes and hiding links in it; to gain a good number of backlinks or boost a particular site. It is a dangerous and illegal act. Perpetrators, regardless of paid service or not, are heavily penalized and sometimes arrested.

Additional Readings:

What Backlinks Are & Why They’re Important?

Where to Get Your First 44 Backlinks

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Jared Mertz
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Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
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Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!
We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
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23:35 07 Sep 18
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