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Building a strong presence on social media requires more than just posting great content—it’s about how people interact with it. Likes, comments, and engagements all play a role in determining how well your posts perform, but not all interactions are equal. Some may boost visibility, while others create deeper connections with your audience. So, when it comes to Likes vs. Comments vs. Engagements, which one matters most? Understanding the difference can help you maximize your reach and grow your audience naturally.
In 2025, scams are more sophisticated than ever, using advanced technology and psychological tactics to deceive even the most cautious individuals. With artificial intelligence (AI) now playing a key role in scams, criminals can create highly convincing impersonations of people, companies, and situations. From the UPS delivery scam to fake social media messages, it’s essential to stay informed to protect yourself and your personal information. This guide will help you recognize and avoid the most common scams of 2025, ensuring you stay one step ahead of scammers.
Holiday sales are the Golden Ticket for small businesses and big brands during this time of year. Traditionally, people shop for holiday gifts for themselves and others, which has led to a rise in sales for e-commerce companies. Those sales could include yours. However, holiday sales won’t spike by themselves. Big brands prepare for the holiday season long before its peak. The good news is that smaller companies can apply the same industry tricks to achieve better holiday sales results. Here’s how small business SEO helps you to compete with big brands during holiday sales