The short answer is yes, and people will certainly be reading blogs for years to come. Although, how people read blogs is changing a lot. What follows is a more detailed discussion regarding how people are starting to read blogs, and what bloggers can do to keep their readers engaged.
Marketing is not just about sales copy, product descriptions, and calls to action that make a consumer click on something. A successful marketing campaign doesn’t just sell the product. Instead, a successful marketing campaign will give the customer something strong to associate the product with. Emotion sells, and being able to trigger the right emotion in a customer’s mind with effective storytelling is a powerful thing for any brand or business that wants to be heard.
It’s often said in the content writing business that content is king, but there is more to good copywriting than just this simple sentence. There are different types of content and different types of SEO tactics. The difference between EAT and YMYL content is one of the most important things that any webmaster or content writer can understand right now.
Google (and other popular search engines) have different ways to rank content. A copywriter’s goal is to aim for the top of rankings lists. To rank at the top of Google rankings or any other search engine, you have to have a pretty fluid understanding of what ranking factors search engine bots are looking for.
EAT and YMYL content is not categorized as the same anymore. Google sees the difference between the two, and so should you if you want to create high-quality content that ranks on search engines.