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While most business owners don’t have a crystal ball, fortunately, you don’t need one to achieve your goals for growth and success. In fact, there are several things that you can do to achieve your long-term goals. One of the most important things that you can do to help achieve your long-term goals is to develop and implement short-term marketing goals.
It’s hard to believe that we’re talking about holiday shopping when just yesterday, we were donning swimsuits and having fun in the sun poolside (at least that’s what it feels like, anyway). Time sure does move fast, but this post isn’t about time; rather, it’s about how you can reach holiday shopping consumers online.
Whether you own and operate a mom-and-pop shop but sell products via a website or you have an online-exclusive, eCommerce store, there’s no doubt that you want to make the most of the holiday season. After all, it’s one of the most important times of the year (perhaps the most important time of the year, depending on what industry you’re in) for retail sales. In fact, according to the National Retail Federation, the holiday shopping season presents the potential for massive amounts of revenue for in-store and online retailers.
A new phishing scam email has been making the rounds and claims to warn the user about important intellectual property infringement that has happened on their Facebook (sometimes Instagram) profile. While most people click the email when they see it, as copyright infringement is a serious offense, there’s good reason to steer your cursor in the other direction to report the message immediately. If you have seen any copies of the Facebook or Instagram intellectual property email, don’t click it!
