5 Ways to Increase ECommerce Conversions
1. Offer better customer service.
It is pretty common for e-commerce merchants to offer customer service solutions like live chat on their websites, but it is not enough to simply feature a live chat call-to-action (CTA) on the landing page. In fact, a recent Moxie Software survey reveals that 72 percent of respondents want brands to proactively engage with them online – especially when they are struggling on a website. Because of this, merchants should optimize their proactive chat strategies for better consumer engagement.
For instance, retailers could set a proactive chat trigger for customers who have loaded up their carts with products and have a significantly higher shopping cart value than the average customer. By launching a proactive chat in this situation, customer service agents can answer any questions and help guide the customer toward completing the sale rather than abandoning their cart.
